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Chapman University · 2 weeks ago

Digital Marketing and Communications Manager

Orange, CA

Full-time

Onsite

Mid, Senior Level

$74K/yr - $77K/yr

5+ years exp

Chapman University is seeking a Digital Marketing and Communications Manager for the Schmid College of Science and Technology. This role involves developing and implementing marketing strategies to enhance the college's public profile and promote its research activities and programs, while managing social media and communications efforts.

Higher EducationNon ProfitSTEM EducationUniversities

Responsibilities

Develop and manage communication and marketing strategies and activities

Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity

Serve as primary liaison between the college and central marketing office (SMC) to support a coordinated approach to communicate with internal and external constituencies

Manage college communications internal workflow, implementation timeline and procedures

Ensure the development and implementation of a comprehensive communication campaign and marketing strategy

Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college

Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials

Monitor communications metrics and propose optimization and amplification strategies

Facilitate focus groups to determine effective marketing and communication strategies

Foster partnerships and engage the college community to contribute their stories

Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc

Provide marketing, editorial and copy writing expertise

Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc

Work with Alumni engagement to build relationships for future partnerships with the College

Participate in relevant marketing, communications, college, team, and public relations meetings

Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc

Serve on committees, attend meetings and provide service to the College and University as needed

Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines

Schmid College Weekly Newsletter

Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters

Manage all Schmid College social media accounts

Keck Center TV Signage

Schmid College Website Updates

Produce engaging, high-performing social media posts daily

Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events

Ensure content is uniquely suited to each platform

Monitor and moderate online discussions on social media platforms

Respond appropriately to questions and comments posted to social media accounts

Hires, train and supervise a team of student workers

Approve time sheets and maintains schedules

Assign duties as required for needs of the business

Attend marketing meetings with the Strategic Marketing and Communication staff

Stay informed of and make recommendations for implementing new technologies, web strategies and designs

Qualification

Marketing communication strategiesSocial media managementContent creationJournalistic writingAdobe SuiteMicrosoft OfficeAnalytical skillsCustomer serviceCommunication managementTeamworkIndependent work

Required

Bachelor's degree or minimum of 5 years' experience in related fields or equivalent combination of education and experience

Understanding of academic, research, education functions and operating principles of a private university, especially in the science and technology fields with the ability to learn and apply science concepts

Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization

Experience in marketing communication strategies and branding concepts

Proven journalistic writing style/acumen

Associated Press style writing, proper sentence structure and word usage

Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents

Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications. Experience using Microsoft Office and Adobe Suite applications

Technical skills to learn and use enterprise systems and departmental tools

Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information

Ability to work independently, take initiative, and exercise discretion and judgement

Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes

Strong commitment to customer service and teamwork