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Klook · 1 month ago

Senior Associate, SEM

United States

Full-time

Remote

Entry Level

1+ years exp

Klook is a leading pan-regional experiences platform in Asia Pacific, focused on digitalizing travel experiences. They are seeking a proactive SEM Associate to support their performance marketing team by managing and optimizing paid search campaigns, contributing to user acquisition and revenue growth in competitive travel markets.

Adventure TravelHospitalityLeisureTourismTravelTravel Accommodations

Responsibilities

Assist in the day-to-day management and optimization of large-scale paid search campaigns across Google Ads, Microsoft Ads, and other platforms

Implement bid adjustments, budget changes, keyword expansions, and negative keyword additions as directed

Support the creation and testing of new ad copy, ad extensions, and campaign structures

Ensure proper tracking and tagging is in place for accurate performance measurement

Pull, compile, and analyze campaign performance data from various sources (Google Ads, Google Analytics, internal dashboards)

Generate regular performance reports for the SEM Manager and other stakeholders, highlighting key trends and observations

Assist in identifying opportunities for improvement based on data insights

Conduct thorough keyword research to identify new opportunities and maintain comprehensive negative keyword lists

Support the refreshing and optimization of ad creative assets

Assist in monitoring competitor activities in paid search across Western markets

Stay informed about general SEM industry trends, platform updates, and best practices

Work closely with the SEM Manager to understand strategic goals and translate them into actionable tasks

Collaborate with Data Analytics, Content, and Product teams to ensure alignment and leverage insights

Actively participate in training and development opportunities to enhance SEM expertise

Qualification

Search Engine MarketingGoogle AdsMicrosoft AdsGoogle AnalyticsMicrosoft ExcelAnalytical skillsProactive attitudeBachelor's degreeDigital marketing conceptsLearning mindsetSQL exposureA/B testingPythonFluency in EnglishAttention to detailCommunication skillsTeam collaboration