PROVE · 3 weeks ago
Head of Sales and GTM
United States
Full-time
Remote
Director/ExecutivePROVE Partners, LLC is a litigation finance company based in Las Vegas and Denver, seeking a Head of Sales and GTM to lead demand generation for their Bulk Purchase financing product. This role involves designing and executing a comprehensive go-to-market strategy, expanding market presence, and building a high-performing sales team.
Financial ServicesHealth Care
Responsibilities
Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product
Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group
Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships
Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums
Create competitive positioning and messaging that differentiates PROVE in the market
Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value
Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market
Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives
Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation, qualification, and pipeline acceleration
Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads
Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing
Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory
Conduct regular pipeline reviews, deal strategy sessions, and coaching conversations to improve effectiveness and shorten sales cycles
Ensure Salesforce and related systems reflect accurate, timely, and complete data across all stages, and establish CRM standards and operating rhythms that support scale
Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management
Define clear processes, playbooks, and expectations that enable consistency, quality, and repeatability across all stages of the funnel
Foster a culture of accountability, collaboration, and continuous improvement
Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers
Collaborate with leadership to address capability needs, inform product strategy, and achieve revenue targets
Ensure seamless coordination between sales, investment, and client success teams to support a smooth transition from prospecting to execution and post-acquisition management
Serve as a trusted partner to cross functional leaders by elevating market insights, highlighting competitive threats, and identifying opportunities to strengthen PROVE’s product offering
Qualification
Required
Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning
Proven experience leading B2B sales cycles in a growing organization
Strong understanding of consultative and value-based selling
Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes
Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline
Fluent in Salesforce, CRM hygiene best practices, and data driven funnel management
Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent
Demonstrated ability to hire, coach, and retain high performing sales talent
Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events
Highly organized, data driven, and fluent in CRM tools such as Salesforce
Ability to create clear, compelling marketing materials and thought leadership content
Preferred
Experience in financial services, specialty finance, healthcare services, or legal services
Background selling multi product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine
Familiarity with marketing automation tools and digital demand generation tactics
Background in environments where cross functional coordination is critical to successful execution
Company
PROVE
PROVE provides financing to medical lien transactions and personal injury treatments and settlements for law firms and medical providers.
Founded in 2003
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michael P. Stone
CEO & Board Director
Recent News
2022-03-24
Company data provided by crunchbase