Crossmint · 1 month ago
Sr. Demand Generation Manager (US)
United States, United States, US
Full-time
Hybrid
Senior Level
5+ years expCrossmint is the leading enterprise-grade, all-in-one stablecoin infrastructure enabling fintechs and enterprises to integrate stablecoin rails and smart wallets. They are seeking a Senior Demand Generation Manager to own and scale their pipeline engine, focusing on designing and executing multi-channel campaigns that drive qualified pipeline.
BlockchainDeveloper ToolsFinancial ServicesFinTech
Responsibilities
Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline
Build and scale ABM programs targeting high-value fintech accounts. Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion
Own HubSpot workflows and marketing automation infrastructure. Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution
Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity
Drive SEO/SEM performance in partnership with content. Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic
Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals
Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance
Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy
Qualification
Required
5–7+ years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools
Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns
Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts
Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization
Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar)
Understanding of SEO/SEM fundamentals with experience driving organic and paid search performance
Experience executing event strategies from conference selection to field campaigns that generate qualified pipeline
Startup experience: self-motivated, comfortable with ambiguity, and excited to build systems from first principles
Fast learner who picks up new concepts, industries, and buyer personas quickly and translates them into effective campaigns
Preferred
Experience marketing technical infrastructure, developer tools, or emerging technology to sophisticated B2B buyers
Benefits
Unlimited, flexible PTO.
Flexible work schedule.
Company laptop and allowance for any necessary home equipment.
Daily stipend for commuting to the office and/or meals.
Three company-paid off-sites per year.
Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
401(k) Plan.
Company
Crossmint
Crossmint is an all-in-one platform for enterprise-grade APIs for wallets, stablecoins, and agentic commerce
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23.6MKey Investors
Ribbit Capital
2025-09-25Series Unknown
2025-03-18Series Unknown· $23.6M
Leadership Team
Alfonso Gómez-Jordana Mañas
Cofounder (Eng & Product), Assistant (to the) Regional Manager
Alyssa R.
Growth & Partnerships
Recent News
2025-11-25
Company data provided by crunchbase