Gorilla Commerce · 21 hours ago
Director of Paid Media
Norwalk, CT
Full-time
Hybrid
Director/Executive
7+ years expGorilla Commerce is a leading e-commerce company focused on creating high-quality, affordable products. The Director of Paid Media will lead the paid media strategy across various platforms, overseeing campaign optimization and analytics to drive profitable growth.
Consumer GoodsE-Commerce
Responsibilities
Lead On-Platform Marketplace Performance Marketing Direct and optimize campaigns across Amazon Ads, Walmart Connect, and social commerce platforms, ensuring profitability (ACOS/TACoS) and market share growth
Own Advanced Attribution & Measurement : Develop and implement sophisticated attribution frameworks, including multi-touch and incrementality models, to accurately measure branded search impact and cross-channel performance. Build MMM (Marketing Mix Modeling) capabilities to inform spend allocation, following signals of increasing brand searches to revenue
Drive Customer Economics Analysis : Monitor and optimize CAC:LTV ratios, MER, and incremental lift across all channels. Use predictive modeling and statistical analysis to forecast performance and guide budget decisions
Expand into Emerging Channels : Test and scale new media opportunities (CTV, Streaming Video, Linear TV) to diversify reach and improve omni-channel efficiency
Leverage Data for Creative Optimization : Translate consumer insights and performance data into actionable creative strategies. Partner with content teams to design assets that maximize ROAS and conversion
Integrate Campaigns Across Teams : Collaborate with Brand, Product, and Merch Planning to align messaging, product launches, and paid media strategies for cohesive execution
Stakeholder Reporting & Communication Deliver weekly performance dashboards and growth insights to leadership, highlighting attribution results, branded search contribution, and efficiency metrics
Qualification
Required
7+ years in paid media management with proven success in high-budget campaigns ($10M+), across multiple brands and channels
Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing)
Experience with MMM and incrementality testing required
Platform Mastery: Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, Google Analytics
SQL, Excel, BI tools
Strong understanding of creative optimization and testing frameworks
Experience leveraging AI for creative scaling and campaign automation
Preferred
Certifications: Amazon Ads, Google, Meta, TikTok preferred
Familiarity with Python/R for marketing analytics is a plus
Benefits
Health Coverage : Comprehensive medical, dental, and vision plans, including a free medical option.
401(k) with Company Match : Supporting your long-term financial wellness.
Paid Time Off : Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
Parental Leave : Paid time off for new parents.
Wellness Support : Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
Flexible Work Arrangement : Hybrid schedule with three in-office days (Monday–Wednesday) and flexibility for remote work.
Remote Flex Weeks : Two fully remote weeks per year—one in July and the second is the week between Christmas and New Year.
Learning & Development : Professional development encouraged and opportunities provided annually.
Lifestyle Benefits : Commuter assistance, pet-friendly office, and wellness programs.
Culture Perks : Free snacks, coffee, and team events to keep our community strong.
Company
Gorilla Commerce
Gorilla Commerce is an e-commerce platform specializing in the development and sale of home and pet products.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Trilantic North America
2020-02-11Private Equity
Leadership Team
Marissa Saporta
Co-Founder
Company data provided by crunchbase