Amazon · 3 weeks ago
Social Monetization Lead, Creator Ad Partnerships
Culver City, California, USA
Full-time
Onsite
Senior Level
$124K/yr - $206K/yr
5+ years expAmazon’s Creator Ad Partnerships (CAP) team is hiring a senior GTM operator who will build and run the monetization engine for our creators across social platforms - with a primary focus on Meta and TikTok. The role involves working cross-functionally to shape formats, audit workflows, troubleshoot delivery, and partner with creators and platforms to drive revenue day-to-day.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Build a monetization roadmap for Meta and TikTok grounded in each platform’s creative norms, ad products, algorithms, buying behaviors, and monetization levers
Define native creative formats, packages, and sales motions that unlock incremental revenue for creators
Craft our external social narrative: how we position social as a growth engine and why our formats work uniquely well on Meta/TikTok
Own revenue, CPM, and margin performance across all social surfaces
Diagnose performance issues, including algorithm shifts, inventory gaps, creative problems, delivery bottlenecks, and turn them into actionable fixes
Track how top creators and publishers monetize across organic + paid, forecasting trends and identifying the next formats and surfaces we should bet on
Serve as our primary counterpart to Meta and TikTok teams, influencing product roadmaps, securing early access, negotiating preferred rates, and escalating delivery issues
Build relationships with additional services (Prime Video, YouTube, Spotify, etc.) to stay ahead of new creator monetization opportunities
Be the in-house expert on how social campaigns actually deliver, including creative fit, algorithm behavior, impression buying, boosting, audience targeting, and measurement
Build clear playbooks and best practices that improve delivery, engagement, and overall monetization efficiency
Audit the entire social monetization workflow end-to-end
Build scalable processes with internal teams and creators that remove friction, reduce turnaround times, and enable higher throughput
Qualification
Required
Bachelor's degree or equivalent
5+ years of product or program management, product marketing, business development or technology experience
Experience in online or digital advertising
Experience owning/driving roadmap strategy and definition
Proven track record growing revenue for creators or publishers across Meta and TikTok, with direct platform relationships preferred
Experience across both organic and paid social (creative development, boosting, impression buying, audience targeting)
Expert knowledge of attribution, social insights tools, impression delivery mechanics, and platform measurement systems
Preferred
Experience in influencing senior leadership through data driven insights
Experience working across functional teams and senior stakeholders
Experience with financial analysis and P&L ownership
8+ years in social monetization, creator economy, digital media, or platform GTM
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-14
2026-01-14
2026-01-14
Company data provided by crunchbase