Apply on Employer Site

Bose Corporation · 1 day ago

Brand Partnerships Manager – Culture Activation

Manhattan, NY

Full-time

Onsite

Senior Level, Lead/Staff

$123K/yr - $169K/yr

8+ years exp

Bose Corporation is a leader in audio technology and is seeking a Brand Partnerships Manager focused on Culture Activation. This role involves developing and managing impactful brand partnerships, enhancing brand visibility, and creating immersive customer experiences across various cultural sectors.

Consumer Electronics

Responsibilities

Lead marketing programs with high-profile celebrity creators / influencers

Co-create and produce buzz-worthy physical brand experiences and popups

Develop a rolodex of influential social media outlets on a global, national, and local level to generate online buzz for partnership activations

Develop a sustainable approach for creative product seeding initiatives

Develop and execute branded partner events on a global, national, and local level to bring the Bose brand and product into lifestyle and cultural moments

Collaborate with internal teams including marketing, PR, product, and sales to ensure partnership activations are aligned with business priorities and brand messaging

Negotiate and manage partnership contracts, budgets, timelines, and KPIs with precision and professionalism

Qualification

Brand marketing experienceInfluencer marketing managementNegotiation skillsSocial media fluencyProject managementStakeholder engagementPassion for musicCultureCommunication skills