Impact Networking, LLC · 2 weeks ago
Vice President, Brand Strategy & Governance
Chicago, Illinois
Full-time
Onsite
Director/Executive
$160K/yr - $180K/yr
12+ years expImpact Networking, LLC is a leading national managed services provider specializing in various technology services. The Vice President of Brand Strategy & Governance will be responsible for defining and advancing the brand identity across all business units, ensuring consistent execution of brand strategy, and leading creative teams to drive measurable business outcomes.
ConsultingCyber SecurityInformation TechnologyMarketing
Responsibilities
Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units
Translate the brand vision into scalable frameworks that inform messaging, creative direction, and go-to-market execution
Establish the brand architecture for sub-brands, solutions, verticals, and offerings (including Impact Security / DOT Security decisions)
Partner with the CMO and ELT to guide the ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative
Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications
Create and enforce brand standards, toolkits, governance models, and QA/approval workflows for marketing and cross-functional teams
Oversee the development of visual identity systems, brand guidelines, creative templates, and messaging playbooks
Act as the escalation point and final approver for high-visibility creative and brand assets
Ensure all creative produced ties back to the company’s North Star and brand promise
Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment
Build a collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact
Mentor directors and managers, fostering a culture of innovation, accountability, and cross-functional partnership
Manage agency/vendor relationships (creative, brand, media, research) with clear scopes, performance metrics, and ROI expectations
Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience-based narratives
Ensure content aligns to the buyer journey and supports demand generation, ABM, PR/communications, and customer enablement
Develop a unified brand story and core messaging foundation for all offerings, verticals, and lifecycle stages
Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI
Partner closely with Demand and Digital teams to ensure media efforts reinforce brand strategy and build top-of-funnel awareness
Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics
Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization
Influence end-to-end customer experience to ensure every touchpoint — digital, sales, service, internal — aligns to brand promise
Qualification
Required
12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services
Demonstrated success leading brand strategy, identity systems, creative teams, and multi-channel brand campaigns
Deep expertise in creative direction and design leadership (agency or in-house)
Proven experience managing and elevating enterprise brand governance models
Track record of leading cross-functional brand transformations, rebrands, or architecture consolidations
Strong portfolio demonstrating creative and strategic leadership
Visionary brand strategist with ability to translate complexity into clarity
Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media
Executive presence with strong influencing skills — able to guide Executive Leadership Team-level decisions
Exceptional communication and storytelling abilities
Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes
Strong cross-functional leadership and change management abilities
Benefits
Up to 20 days of PTO
Up to 7 Paid Sick Days
12+ paid holidays
Paid Parental Leave
Comprehensive Health, Disability Life, Dental and Vision Plans
401(K) & retirement plans
Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
Continued education reimbursement
On-going training & development opportunities
Company
Impact Networking, LLC
For over 25 years, we’ve helped businesses grow with expert-driven managed services that empower organizations to streamline operations, enhance security, and unlock new opportunities they didn’t think possible.
501-1000 employees
H1B Sponsorship
Impact Networking, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
Funding
Current Stage
Late StageLeadership Team
M
Michael Lepper
Chief Executive Officer and Partner
Frank DeGeorge
Chief Technology Officer / Partner
Recent News
24-7 Press Release Newswire
2026-01-06
24-7 Press Release Newswire
2025-09-12
24-7 Press Release Newswire
2025-08-13
Company data provided by crunchbase