Newfold Digital · 1 day ago
Marketing Technology Specialist
Miami-FTL Area
Full-time
Hybrid
Mid Level
$85K/yr - $110K/yr
3+ years expNewfold Digital is a leading web technology company serving millions of customers globally. They are seeking a Marketing Technology Specialist to lead the implementation, optimization, and analysis of digital marketing platforms, particularly focusing on Adobe Experience Cloud tools to enhance customer experiences.
Domain RegistrarInformation TechnologySEOWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking
Design and maintain tagging strategies that scale across multiple properties and platforms
Collaborate with developers and marketers to ensure proper tagging across web properties
Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels
Troubleshoot and QA tag deployments and data layer configurations
Ability to meticulously manage and verify tagging accuracy across multiple platforms and environments
Strong attention to naming conventions, and adherence to tagging architecture
Be consistent in updating documentation
Support content authors and developers in managing and optimizing AEM components
Ensure seamless integration between AEM and other marketing platforms
Design and execute A/B and multivariate tests using Adobe Target
Develop audience segments and personalized experiences based on behavioral data
Analyze test results and provide actionable insights to improve conversion and engagement
Monitor and analyze digital performance metrics using Adobe Analytics and other tools
Create dashboards and reports to communicate findings to stakeholders
Identify trends, gaps, and opportunities for optimization
Partner with marketing, product, and engineering teams to align technology with business goals
Provide training and documentation for internal teams on platform usage and best practices
Qualification
Required
3–5 years of experience in digital marketing technology or web analytics
2 years of hands-on experience with Adobe Experience Cloud tools (AEM, Launch, Target, Analytics)
Strong understanding of tag management systems and data layers
Proficiency in web technologies (HTML, JavaScript, CSS) is a plus
Analytical mindset with experience in data visualization and reporting
Excellent communication and project management skills
Preferred
Adobe Certified Expert – Adobe Experience Manager Sites
Adobe Certified Expert – Adobe Target
Google Tag Manager or other TMS certifications
Benefits
Health Insurance options to fit you
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy
Company
Newfold Digital
Newfold Digital is a leading web presence solutions provider serving millions of businesses globally.
1001-5000 employees
H1B Sponsorship
Newfold Digital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (13)
2022 (16)
2021 (9)
Funding
Current Stage
Late StageTotal Funding
$100M2025-12-09Debt Financing· $100M
2021-01-01Series Unknown
Leadership Team
Robledo Ribeiro
CEO Latam
Kevin Loomis
Vice President, Product & Engineering
Recent News
2026-01-03
2026-01-02
Company data provided by crunchbase