Advanced Home Health and Hospice · 3 weeks ago
Home Health and Hospice State Sales Manager
Advanced Home Health and Hospice is seeking a Home Health and Hospice State Sales Manager to oversee and drive marketing initiatives for their services across statewide agencies. The role involves developing targeted marketing strategies, strengthening community outreach, and leading a team to enhance the organization's brand presence and service reach.
Responsibilities
Develop and implement comprehensive state marketing strategies to drive growth and awareness of home health and hospice services
Work closely with the executive team to align marketing efforts with organizational goals and business objectives
Identify market trends and opportunities to expand service reach within the state, ensuring competitive positioning
Lead the creation and execution of targeted campaigns to increase referrals from physicians, hospitals, and other healthcare providers
Collaborate closely with each Administrator, Patient Navigator, the Corporate Home Health and Hospice team, and the LHMSH Marketing Director to strengthen and expand the organization’s state brand presence
Cultivate relationships with referral sources, healthcare professionals, community organizations, and other stakeholders to strengthen the company’s position in the market
Assist agency marketing directors in coordinating participation in health fairs, community events and other local outreach efforts to promote services
Lead and mentor individual patient navigators within each agency you support, providing guidance, training, and performance management
Foster a collaborative and innovative environment, ensuring marketing efforts are aligned with both agency and corporate initiatives
Coordinate cross-functional teams, including sales, clinical and operational staff, to ensure marketing strategies are effectively executed
Track and measure the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Use analytics tools to assess market trends, patient demographics, referral patterns, and competitor activities
Prepare regular reports for senior leadership, highlighting successes, areas for improvement, and ROI of marketing efforts
Perform all other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Healthcare Administration, Business, Communications, or a related field
Minimum of 5 years' experience in healthcare marketing, with a focus on home health or hospice services
Must possess and maintain a valid driver's license
Professional and tactful demeanor that allows for effective and positive interactions with personnel, residents, patients, family members, visitors, physicians, government agencies, and the general public, even under stressful and emotional circumstances
Understanding of medical terminology
Strong organizational and time-management skills
Communication skills with a problem-solving attitude
Ability to maintain composure and manage stress in the workplace
Ability to work independently and as part of a team
Work performed in an office setting or in patients' homes due to the need to work directly with the clinical staff and patients
Must be able to sit, stand, bend, reach, talk, hear, stoop, kneel, crouch, stretch, and twist
Required vision includes close vision, distance, peripheral, and the ability to adjust focus
Prolonged periods of sitting at a desk and working on a computer
Ability to carefully consider all information and make impactful decisions on a regular basis
Required to lift up to a minimum of 50 lbs
Maintain regular attendance and timeliness as set forth within the work schedule designated
Job requires accepting criticism and dealing calmly and effectively with high-stress situations
Benefits
Medical, Dental, and Vision Benefits
Short and Long Term Disability
Basic and Voluntary Life Insurance
Flexible Spending and Health Savings Accounts
401(k) options with a portion of employee contributions matched by the company
PTO
Discounts on home, auto, and pet insurance.
Company
Advanced Home Health and Hospice
Funding
Current Stage
Late StageCompany data provided by crunchbase