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Salesloft · 17 hours ago

Senior Product Marketing Manager - Solutions

United States

Full-time

Remote

Mid, Senior Level

$98K/yr - $168K/yr

4+ years exp

Clari + Salesloft are building the next era of enterprise revenue powered by AI and real signals. The Senior Product Marketing Manager will be pivotal in shaping go-to-market messaging and positioning for the Sales Engagement Platform, enabling sales teams to effectively compete in the market.

CRMEmailSaaSSalesSales AutomationSales Enablement

Responsibilities

Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends

Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development

Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc

Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs

Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products

Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions

Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market

Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision

Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace

Develop product positioning and value propositions aligned to our key target audiences

Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights

Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning)

Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc

Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs

Contribute thought leadership content pushing the boundaries of best practices in the industry

Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization

Immerse yourself in the world of sales becoming a domain expert

Qualification

Product MarketingGo-to-market strategiesB2B SaaS experienceSales technology applicationsAnalytical skillsEmpathyMarket analysisCustomer engagementCollaborationCommunication skillsPresentation skills

Required

4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company

Strong experience developing and executing impactful go-to-market strategies

Experience analyzing and developing a strong point-of-view on market categories required

Experience presenting to both internal audiences and customers

Collaborative mentality by prioritizing ‘we' and not focusing on ‘me'

Superb analytical skills in gathering information from various sources and teasing out the 'so-what' and effectively communicating differentiated positioning to our teams

High level of empathy - it's important for our product marketers to be a good person to their marketing peers, internal partners, and customers