Apply on Employer Site

La Colombe Coffee Workshop · 3 weeks ago

Territory Development Manager

Massachusetts, United States

Full-time

Hybrid

Mid Level

$88K/yr - $132K/yr

3+ years exp

La Colombe Coffee Workshop is seeking a Territory Development Manager to join their Regional Sales & Execution team. This role will focus on driving sales and managing execution in the Northeast region, ensuring effective communication and coaching to meet business goals.

CoffeeFood and BeverageGift CardRetail

Responsibilities

Build regional and territory sales plans to drive execution and meet sales targets

Influence and partner with KDP – PB system in the North-East Region to drive growth of La Colombe by wiring to the Account management and merchandising teams to influence orders and coordinate in-store execution, holding the KDP field teams accountable to the in-store milestones

Participate & support in marketing, sales, and educational events that lead to growth and brand awareness in the region/territory

Execute regional retail programs designed to achieve incremental profitable sales volume, merchandising impact, and optimize distribution

Lead and support the team in driving distribution & share growth through shelving, new item, void closure and reset activity

Take ownership for the development of the Convenience / UDS channel and regional grocery retailers

Work collaboratively with HQ Brand Sales Team and Commercial Team to drive sustainable solutions for sales and brand performance opportunities

Collaborate with Regional Sales Manager on business planning & analysis for the region

Ensure assigned distributors are aware of and aligned to executional expectations. Participate in quarterly business reviews with assigned distributors

Execute our sales and merchandising strategy to achieve sales plan, incremental display, and market share objectives, pursuing the ideal of 'a journey to perfection' in in-store execution, which includes:

On-Shelf- In-Stock, Packed Out

Cooler Display- In-Stock, Packed Out, Including Seasonals

Incremental Display- Each store, in-stock, packed out

2 cases of each flavor in back stock at all times; in addition to fully stocked shelves

Ensure shelf tags are placed and accurate on-shelf and on display

Drive additional growth at store level by:

Partnering with Brand Sales and Commercial Marketing to ensure programming is executed across priority stores

Coordinating and executing sampling opportunities

Securing incremental placement opportunities at local level (Cold, Display)

Reporting:

Weekly recaps of activity to internal stakeholders to include details on sales, store footprint, any obstacles and additional opportunities secured

Leveraging Repsly and Margin Minder to keep a constant pulse on the business and share back with key internal and external stakeholders

Ongoing reporting + troubleshooting of voids with distribution network

Build an evolving playbook of best practices regarding ways of working with KDP District Managers, Account Managers and Merchandising teams, with an emphasis around:

Communication

Order quality and accuracy

Goal setting

Initiative communication and follow through

Resource availability (sell sheets, POS, etc.)

Willingness to travel 30% of the time or as needed to ensure the distribution network is successful

Qualification

DSD sales experienceSelling skillsMicrosoft Office SuiteLocal retail relationshipsEffective communicationTime-management skillsInterpersonal skillsSelf-motivated