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Sacred Heart University · 3 weeks ago

University Advancement - Assistant Director, Advancement Communications & Creative Services

3135 Easton Turnpike, Fairfield, CT 06825, USA

Full-time

Onsite

Mid Level

3+ years exp

Sacred Heart University is one of the nation’s largest Catholic universities and is seeking an Assistant Director for Advancement Communications & Creative Services. The role involves executing a marketing and communications strategy to support university advancement, fundraising, and alumni engagement through the development of digital and print content.

Higher EducationNursing and Residential CareUniversities

Growth Opportunities

No H1B

Responsibilities

Design and manage a comprehensive visual identity for fundraising priorities, including campaigns, events, proposals, social media tactics, and promotional products, ensuring they are fully integrated and cohesive with the university’s overall creative direction and visual identity

Develop collaborative relationships serving University Advancement’s strategic goals through marketing and communication efforts for programming, events, engagement opportunities and alumni engagement

Gather, create and plan content for multiple distribution channels that include, but are not limited to, branded print and e-newsletters, event collateral, web content, postcards/mailings, social media, and multimedia. Maintain strategic flow of a 12-month multi-channel marketing & communications plan and content strategy with UA. Keep and adhere to detailed project plans and timelines

Collaborate with third party vendors and internal staff, where applicable, on strategies and design needs for the Office of Advancement, to include photography, video production, print projects, and digital communications

Develop, manage and coordinate a strategic social media strategy that focuses on creating a strong and consistent online presence that builds engagement and increases SHU’s reputation with alumni and advancement audiences. Talent for persuasive storytelling and the ability to use communications as a means of furthering the goals of the Office of Advancement, a plus

Assist with the implementation and execution of an engagement model that actively involves alumni and donors in the life of the University, promotes a culture of philanthropy, creates effective alumni/donor communications across multiple channels

Serve as primary liaison for UA’s web presence. Work with the web content team to coordinate the UA website and affiliated website. Ensure it is strategic, up-to-date and measure effectiveness. Use as a tool to promote and exceed UA goals

Appropriately utilize various fundraising technology solutions, including: Blackbaud Raiser’s Edge, NXT, Graduway, Gratavid and Luminate

In collaboration with the alumni engagement and annual giving teams, build UA/Alumni landing, event registration and donation pages along with necessary email templates

Other tasks as assigned

Qualification

Marketing/Communications experienceSocial media strategyAdobe Creative SuiteBudget managementCRM software proficiencyResourcefulEthical decision-makingHTML codeEmail marketing platformsDetail-oriented

Required

3+ years of experience in marketing/communications related field

Demonstrate essential competencies in writing, editing and crafting messaging consistent with the university's voice and brand identity

Understanding of how marketing efforts influence engagement and giving

Knowledge of social media and digital marketing strategies

Budget management experience

Must be willing to work against tight deadlines while balancing multiple projects simultaneously

Sound ethical decision-making skills, enthusiasm, and respect for confidential issues

Highly organized, detail-oriented, resourceful, and accountable to schedules

Proficiency with Microsoft Office Suite, CRM software (such as Raiser's Edge/NXT), Adobe Creative Suite, and HTML code, email marketing platforms (such as Blackbaud Luminate)

Bachelor's Degree in Marketing/Communications or a related field