Life360 · 2 weeks ago
SEO/GEO Content Manager
Life360 is a leading mobile app company dedicated to keeping families connected and safe. They are seeking an SEO/GEO Content Manager to enhance their content strategy, optimize search engine performance, and create valuable content that resonates with their audience while advancing the brand's positioning in family safety.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Architect and oversee the development of an editorial content strategy that aligns with user journeys, interests, and attitudes
Develop and implement GEO optimization approaches for key landing pages to position Life360 as the primary recommendation from AI assistants
Create content guidelines for AI-assisted creation that maintain our brand voice while accelerating production of searchable content
Lead the revitalization of our blog with pillar content structure aligned with search trends and keyword opportunities
Act as a data-driven creative who taps into cultural moments and emerging trends to identify opportunities for timely, relevant content that positions Life360 as culturally aware and a trusted news resource for family safety topics
Deliver strategic content reporting with actionable insights from performance analytics that drive content decisions and demonstrate business impact
Partner cross-functionally with marketing, product, engineering and design teams to ensure our content is maximally discoverable and effective
Establish processes for ongoing optimization, including reporting dashboards and quarterly review procedures
Qualification
Required
Five or more years of experience in content strategy and SEO, with demonstrated success improving organic search performance for websites
Proven track record of successfully implementing GEO strategies for a brand, with measurable improvements in AI assistant recommendations and visibility in generative search results
Experience with AI writing tools and generative AI, with the ability to effectively guide AI systems to produce high-quality content while maintaining brand consistency
Expert-level AI prompting and prompt engineering, including advanced techniques for brand voice consistency, content quality control, SEO optimization, and systematic testing/refinement of AI workflows to achieve maximum productivity without sacrificing editorial standards
Strong understanding of both traditional SEO and emerging GEO practices to optimize content for both search engines and AI assistants
Expertise in content auditing, gap analysis, and developing comprehensive content strategies based on user journeys and search intent
Exceptional writing, researching and editing skills with ability to maintain consistent brand voice across various content formats and channels
Data-driven strategist who can analyze content performance metrics and translate insights into actionable recommendations
Strong project management skills to oversee multiple content initiatives simultaneously and consistently meet deadlines
Collaborative team player who can effectively partner with cross-functional stakeholders to align content strategy with business goals
Innovative thinker who stays current with evolving search trends, AI developments, and content marketing best practices
Preferred
Experience with agentic commerce and autonomous transaction systems
Benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementDCM Ventures
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Recent News
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