Perelel · 1 month ago
Social Media Director
United States
Full-time
Hybrid
Director/Executive
7+ years expPerelel is a high-growth, women-led company on a mission to transform women's reproductive health. The Social Media Director will lead the social media strategy across all platforms, manage a team, and oversee content development to drive brand awareness and engagement.
BiotechnologyHealth CareMedical
Responsibilities
Develop and execute cross-channel social media strategies across Instagram, TikTok, Facebook, YouTube, and emerging platforms
Establish the full-funnel role of social within the broader marketing mix, balancing brand building, community engagement, education, and conversion
Build monthly content calendar including testing plans by channel, integrating insights, competitive trends, and cultural moments to continuously elevate social presence and improve performance
Identify white space opportunities and make recommendations based on audience behavior and platform trends
Collaborate with brand, creative, and product teams to ensure social strategy aligns with broader marketing initiatives
Lead a team and build processes and workflows that enable the team to work efficiently and cross-functionally at scale
Develop content calendars grounded in marketing plans, social insights, cultural moments and always-on testing strategies
Work with Creative team to produce high-performing organic content that drives engagement and follower growth
Ensure all content maintains scientific accuracy while remaining approachable and relatable
Partner closely with Marketing, Brand and Creative leadership to create social-first campaigns that amplify product launches, clinical research, and brand moments
Lead roadmap development for new series concepts and long-form storytelling, ensuring resources and timelines are aligned to goals
Build and nurture community through authentic engagement, responding to comments/DMs, and fostering meaningful conversations
Partner with Customer Service team to respond to customer questions
Own social media KPIs including reach, engagement rate, follower growth and traffic
Conduct regular performance analysis and provide actionable insights to leadership
Try new content formats, messaging, and creative approaches to optimize performance
Monitor social listening and sentiment, translating insights into strategy refinements
Track competitive landscape and industry trends, making recommendations for how Perelel can differentiate
Stay ahead of platform trends, best-in-class creators, and competitive benchmarks; regularly share POVs and recommendations with leadership
Partner with Performance Marketing team to inform paid social strategy with organic insights (and vice versa)
Identify high-performing organic content for paid amplification
Partner closely with Influencer and Ambassador teams to brief and create high-quality native social content that deepens brand storytelling and drives measurable results
Qualification
Required
7-10 years of social media experience, preferably in consumer health, wellness, beauty, or DTC brands
Proven track record of owning, building and scaling multiple social channels including Instagram and TikTok (and preferably YouTube)
Deep platform expertise across Instagram, TikTok, and YouTube with understanding of algorithm changes and best practices
A strong creative POV paired with analytical rigor including setting and reporting on KPIs (engagement rate, reach, follower growth, traffic)
Test and learn mindset with the ability to translate insights into actionable content strategy, testing frameworks and performance roadmaps
Experience managing content creation processes from ideation through production and publishing, including hiring and managing internal teams and external partners/agencies
Understanding of community management and how to build authentic, engaged audiences
Ability to thrive in a fast-paced, high-growth organization with shifting priorities and ambitious goals
Exceptional communication skills, project management ability and cross-functional partnership
Portfolio demonstrating strategic thinking and creative execution that drove results
Preferred
Experience working in women's health, maternal health or mission-driven brands
Company
Perelel
Perelel is a biotech company that offers supplements designed for various stages of a woman's reproductive life cycle.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$41.7MKey Investors
Unilever Ventures
2025-11-20Series A· $27M
2025-11-13Series Unknown· $4M
2024-02-01Series A· $6M
Leadership Team
Banafsheh Bayati
Co-Founder
Recent News
vcnewsdaily.com
2025-11-21
EIN Presswire
2025-09-30
Company data provided by crunchbase