HC Brands · 4 weeks ago
Email & SMS Marketing Assistant
Jacksonville, FL
Full-time
Onsite
New Grad, Entry LevelHC Brands is seeking an Email & SMS Marketing Assistant with proven skills to help lead email marketing implementation across their family of brands. The role involves creating targeted marketing communications, executing campaigns, and analyzing performance metrics to drive customer engagement and sales.
Consumer GoodsE-CommerceManufacturing
Responsibilities
Proactive Management: Demonstrate ownership by actively managing and enhancing the online marketing presence with initiative and commitment
Goal Setting: Clearly define and articulate campaign goals and objectives to align with sales goals broader marketing strategies
Customer Insight: Utilize customer research and feedback to deeply understand customer needs, making decisions that are aligned with customer preferences and improving customer engagement
Calendar Execution: Efficiently execute the email and SMS marketing calendar, ensuring timely and coordinated campaign execution
Campaign Execution: Work with channel managers to plan, develop, and launch targeted email and SMS campaigns across various brands to engage customers and drive results
Segmentation and Personalization: Develop detailed customer segmentation to enable personalized marketing efforts
Optimization Through Testing: Conduct A/B testing to refine and enhance campaign creatives, messaging, and segmentation for optimal performance
List Growth: Actively work on expanding the email and SMS customer lists to broaden reach and engagement
Deliverability & Compliance: Monitor and improve email deliverability by ensuring proper implementation of authentication protocols (SPF, DKIM, DMARC), list hygiene practices, and compliance with CAN-SPAM and other applicable regulations
Performance Monitoring: Track, report, and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, sharing insights with key stakeholders
Data-Driven Improvements: Analyze campaign data to identify opportunities for performance enhancement and implement recommendations for optimization
Program Evolution: Continuously assess and introduce new opportunities to advance marketing programs, ensuring they remain competitive and effective
Brand Alignment: Gain a comprehensive understanding of the brand's voice, guidelines, mission, and vision to ensure consistency and authenticity in all marketing communications
Accountable metrics: Email & SMS Revenue, List Growth Rate, YOY Traffic Growth, CTR and CLTV
Qualification
Required
A bachelor's degree in business, communications, economics, design, or related fields, or equivalent practical experience
Direct involvement in email and/or SMS marketing campaigns for e-commerce websites is crucial
Experience with Google Analytics or similar tools to understand user behavior and site performance is necessary
Must excel in influencing, communicating, and collaborating across various teams and organizational levels
Eager to use AI to create content, images and campaign concepts
Exceptional attention to detail and proofreading skills are critical for ensuring the quality and accuracy of marketing communications
Confidence in using Microsoft Office products, including Microsoft Teams, to manage data, communicate ideas, and collaborate
A results-driven approach, creativity, teamwork, flexibility, self-motivation, and the ability to meet deadlines are key traits
Being well-organized and detail-oriented is essential for managing campaigns and customer segmentation effectively
Exceptional communication and writing skills are required for creating compelling content and engaging with stakeholders
Preferred
Proficiency with MailChimp preferred OR experience with similar tools like Constant Contact, Klaviyo, or similar tools
Basic graphic design skills, with experience in Canva or Adobe applications, are beneficial
Understanding HTML & CSS, especially for email customization, is a plus
Benefits
Health, dental, vision, and life insurance
8 paid holidays
Paid time off (PTO)
401(k) plan with a company match on the first 5% contribution
16 paid hours of community service time off
50% employee discount on our products
Company
HC Brands
HC Brands designs, manufactures, and retails personalized products for home, professional, and business use.
Founded in 1954
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Fernandez
Co-Owner and CFO
David Markle
Chief Marketing Officer
Recent News
2023-12-26
Company data provided by crunchbase