Effective School Solutions · 3 weeks ago
Director of Demand Generation (Remote)
United States
Full-time
Remote
Director/Executive
$120K/yr - $150K/yr
7+ years expEffective School Solutions (ESS) partners with K-12 districts to provide mental health solutions that support student success. They are seeking a Director of Demand Generation to design and lead a comprehensive demand generation strategy that builds awareness, nurtures interest, and drives pipeline growth with school district decision-makers.
Education Management
Responsibilities
Develop and implement a comprehensive demand generation strategy aligned with ESS’s revenue goals and sales pipeline targets
Plan and execute multi-channel campaigns across digital (paid ads, email, SEO/SEM, social), events/webinars, and content syndication
Build, execute, and continuously optimize nurture workflows to move leads from MQL → SQL
Oversee paid media strategy (LinkedIn, Google Ads, retargeting) to expand reach and drive high-quality inbound leads
Partner with SEO/SEM resources to improve web conversion rates and optimize campaign landing pages
Drive structured A/B testing across channels to refine messaging, creative, and offers
Collaborate with Sales leadership to ensure lead follow-up, campaign context, and effective outreach plays
Provide ongoing reporting and insights to Sales on campaign performance, ROI, and pipeline contribution
Partner with Product Marketing to align campaigns with key personas, messaging, and market trends
Own reporting for all demand generation campaigns in partnership with Marketing Operations
Monitor performance against key metrics (MQLs, SQLs, pipeline contribution, ROI) and adjust strategies accordingly
Leverage intent data, persona mapping, and account-based targeting to continuously refine segmentation and targeting
As part of the marketing team’s events strategy, standardize event operations, including pre-event promotions and post-event follow-up sequences, with a focus on ROI measurement
Lead demand generation strategy for events and webinars, including pre- and post-event engagement campaigns
Partner with Sales team to ensure maximum pipeline impact from ESS’s presence at industry conferences
Qualification
Required
7+ years of experience in demand generation, with proven success driving pipeline growth
Strong working knowledge of digital marketing channels, ABM, SEO/SEM, paid media, email marketing, and nurture campaigns
Experience leveraging Salesforce CRM and marketing automation tools (HubSpot or Marketo)
Proven track record building campaigns that generate qualified leads and measurable pipeline
Excellent collaboration and project management skills — ability to work cross-functionally across Sales, Content, Product, and Events
Strong analytical mindset, with ability to interpret data and make optimization decisions
Experience managing budgets and external vendors/partners
Creative thinker with ability to translate strategy into compelling campaigns that resonate with school district leaders
Preferred
Experience in education, healthcare, or mission-driven organizations a plus
Company
Effective School Solutions
Effective School Solutions partners with schools and districts to transform how mental healthcare is delivered in K–12 education.
Founded in 2009New Providence, New Jersey, US
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Roseman
Vice President - District Partnerships
Aaron Winik
Director of District Partnerships
Company data provided by crunchbase