StoryBrand · 1 month ago
VP of Marketing
Nashville, TN
Full-time
Onsite
Director/ExecutiveStoryBrand is a leading business communication and marketing framework that helps small and medium-sized businesses clarify their message so customers engage. The VP of Marketing owns StoryBrand’s entire marketing engine, driving lead generation and overseeing product marketing while collaborating closely with the executive team.
Consulting
Responsibilities
Own daily lead acquisition performance with a target of 1,000+ new Weekly Soundbite subscribers per day
Build, manage, and optimize all HubSpot funnels, automations, segmentation, and reporting
Oversee paid acquisition and advertising vendor management
Ensure strong marketing-driven lead flow to the Guide Program (not sales management)
Coordinate closely with media and social teams to align messaging and timing
Own the full Lead Referral intake process end-to-end
Improve the quality, completeness, and partner usability of the Lead Referral Report
Increase the percentage of subscribers who request an introduction to a creative partner (target: 5%)
Optimize user experience from subscriber to intake to report delivery
Lead product marketing for all down-sell offers, including Soundbite Strategy On-Demand Course, StoryBrand Live Workshops, StoryBrand Private Workshops, StoryBrand Mastermind, StoryBrand Sales Training
Build and optimize conversion funnels, launches, nurture sequences, and landing pages for each product
Serve as StoryBrand’s HubSpot power user and primary operator
Create and manage dashboards, automations, scoring systems, segmentation models, and attribution
Continuously optimize funnel performance and system reliability
Manage an internal copywriter, email marketing manager, and project manager
Collaborate closely with media, sales, production, and Guide Program teams
Manage external vendors in advertising and social media
Approve (and contribute to) marketing copy, ads, landing pages, and email sequences
Hire additional marketing staff as the business scales
Qualification
Required
Strong background in direct-response marketing
Experience running high-volume lead funnels and conversion systems
HubSpot expertise, including workflows, segmentation, dashboards, and attribution
Experience managing small teams and external agencies
Experience in B2B marketing (SMB focus ideal)
Exceptionally organized, detail-oriented, and execution-driven
Optimistic, emotionally healthy, and solutions-focused
Ability to work closely with executives and fast-moving teams
Must work in the Nashville office
Preferred
Online education experience helpful but not required
Company
StoryBrand
StoryBrand Process has helped businesses like yours quadruple in revenue.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Donald Miller
CEO
Recent News
The Malta Business Weekly
2024-04-24
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