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Panda Restaurant Group · 10 hours ago

PR & Communications Manager

Rosemead, CA

Full-time

Hybrid

Senior Level

$112K/yr - $158K/yr

5+ years exp

Panda Restaurant Group is the largest family-owned American Chinese Restaurant concept in America, and they are seeking a PR & Communications Manager to implement their communications strategies and manage day-to-day execution of PR and Communications plans. The role involves leading a team, developing PR strategies, managing community relations, and providing crisis communications support.

Restaurants

Responsibilities

Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation

Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives

Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand

Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities

Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness

Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy

Manages a team of PR & Communications associates, developing and coaching them to maximize their performance

Works with PR and Comms leadership on recruiting and retaining associates

Qualification

Public RelationsCommunications StrategyCrisis CommunicationsInfluencer MarketingTeam ManagementBachelor’s DegreeInternal CommunicationsFood Handler's CardProject Management

Required

Bachelor's degree in Communications, Journalism, or Public/Government Relations

5+ years of experience in communications, public relations, and/or influencer marketing representing an organization in the community, preferably in a retail/hospitality environment, with increasing management/project management experience

Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position

If hired, completion of annual store training