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Goodwill Northern New England · 2 weeks ago

Retail Marketing Communications Strategist

Gorham, ME

Full-time

Onsite

Entry Level

$65K/yr - $65K/yr

1+ years exp

Goodwill Northern New England is seeking a Retail Marketing Communications Strategist to enhance retail sales performance, brand perception, and community impact. This role involves developing and implementing marketing strategies, managing campaigns, and cultivating relationships with influencers and audiences to support retail initiatives.

Individual & Family Services

Responsibilities

Develop overarching retail marketing strategy, approach, and implementation, inclusive of digital and in-store efforts including but not limited to social media, SEO/SEM, email marketing, web development, retail advertising campaigns, public relations, influencer marketing, and events that drive traffic to Goodwill stores and online platforms

Manage and support retail campaigns including annual marketing calendar, advertising budgets, branding of new stores/renovations, live events, and strategic retail audience growth

Lead digital-first and influencer marketing efforts, including identifying, cultivating, and managing relationships with local and regional influencers, creators, and brand ambassadors. Develop mission-aligned influencer campaigns, manage contracts and deliverables, and track performance metrics such as reach, engagement, traffic, and conversions

Produce, develop, and oversee digital content to support retail initiatives across all platforms and channels, as well as internal training and communications. This includes videos, photography, blog-style writing, and graphic design

Cultivate, grow, and manage retail audiences including email lists, and social media followings, with a focus on engagement, retention, and long-term brand affinity

Oversee the monitoring and responding to reviews and comments across review-based and social platforms, ensuring timely, on-brand, and community-centered engagement

Partner with retail leadership to best support strategic goals and build strategic relationships with key stakeholders such as key shoppers, donors, and influencers to build a base of local supporters, advocates, partners, and brand ambassadors

Work closely with the Marketing Team to execute retail marketing initiatives, including retail projects, print shop orders, reward program communications, audience engagement efforts, social media management (paid and unpaid), influencer integration, content production and scheduling, community management, and performance reporting across all platforms

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Represents the Agency in interactions with other members of the Goodwill community and with the general public, supporting the agency vision

Furthers the organizational commitment to triple bottom line results: integrating social, economic and environmental goals into thinking, planning and actions

Qualification

Retail marketing strategyDigital marketingContent productionAdobe productsSocial media marketingWebsite analyticsCustomer serviceInterpersonal communication

Required

Bachelor's Degree in communications, marketing, or other related field

One to three (1-3) years of marketing or communication experience

Must be able to function independently in a fast-paced work setting

An understanding of core design principles, strong written skills

Working Knowledge of Adobe products including In Design; WordPress (or other Content Management System), Photoshop (or other image manipulation software), MailChimp (or other mass email marketing system), Microsoft Office, Facebook Ads Manager, TikTok, YouTube and Instagram

Excellent video, photography, written, and interpersonal communication skills are required

Valid driver's license with a satisfactory driving record

Criminal Record that satisfies Goodwill NNE criteria for this job