Delve Deeper · 4 weeks ago
Paid Search Strategist
Denver Metropolitan Area
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $125K/yrDelve Deeper is a Performance Media Agency that focuses on integrating technology and data in media to help clients grow their customer base. The Paid Search Strategist will lead a team of specialists, architect account structures, and drive performance through strategic decision-making in ad investments.
AdvertisingAnalyticsConsultingMarketing
Responsibilities
Lead a pod of specialists working across several client accounts
Architect account structures and testing roadmaps
Own performance through our Stop / Scale / Start process
Elevate the craft of the team through training and mentorship
You are the primary decision-maker for where client ad investments go and how they perform
Scale: Aggressively increase investment in proven winning tactics, keywords, ads, and placements until they approach diminishing returns
Stop: Confidently reallocate investments away from tactics that dilute marginal ROI, even if they look good in blended or surface-level metrics
Start: Launch new tactics based on clear hypotheses (e.g., 'Will Manual Exact Match outperform PMax for this product cluster at our target CPA?')
You treat every account like a financial portfolio of ad investments, balancing low-risk/high-efficiency 'harvest' tactics with higher-risk 'mining' tactics to deliver profitable growth and a low-risk/high-reward portfolio
Ultimate accountability: Your core KPI – our Start / Stop / Scale decisions consistently hit or improve client ROI/ROAS or CPA targets
Pod Lead: Set the strategic agenda for the pod, run working sessions, and ensure everyone is aligned on priorities and testing plans
Manage the individuals in your pod on a day to day basis, providing feedback, training, and operate as the main point of management for these more junior team members
Delegation & QA: Assign work (builds, audits, experiments) and review not just for accuracy, but for the logic behind decisions
Context Switching: Move smoothly between different business models and objectives in a single day, while keeping each client’s targets, constraints, and growth plan straight
Client Stewardship: Ensure each client in your pod has a clear performance narrative, a prioritized test plan, and a path to target
You design hybrid account structures that combine automation with fundamentals:
Use PMax, Smart Bidding, and Broad Match to discover and scale new demand
Use Exact / Phrase, tighter structures, and negative strategies to capture high-intent traffic efficiently
Shape the machine’s behavior with strong inputs:
Audience signals and customer lists
Product feeds and structured data
Query sculpting and negative lists
Offline and high-quality conversion signals
Write and oversee psychology-driven ad copy that attracts the right audience and filters out low-value clicks
Treat creative as data: run structured tests to understand why certain angles win (e.g., trust/legacy vs discount/speed)
Collaborate on landing page direction to ensure the full path aligns with the investment thesis of each campaign
Move beyond 'what happened' to what we caused and what we’ll do next
Explain the difference between platform-reported conversions and true business outcomes (e.g., policies, qualified leads, LTV)
Translate technical decisions (bids, structures, signals) into clear, financial language that resonates with client stakeholders
Contribute to and refine the Delve Deeper Training Academy, creating SOPs and mini-modules on:
Directed Automation and hybrid architectures
Advanced Excel analysis for auditing automation
Search term analysis and query governance
Publish one article quarterly about relevant subject matter
Develop Analysts to be Strategists:
Teach them to think in investments, not tasks
Review their work for reasoning and impact, not just formatting
Give structured feedback that improves their judgment
~70% – Live optimization & analysis
Interrogating performance data
Reallocating investments
Adjusting bids, structures, and signals
Refining tests to answer one question: 'How do we get more efficiency from these ad investments?'
~20% – Strategy, planning, and communication
Building Start / Stop / Scale plans
Preparing client-facing narratives and recommendations
Translating performance into business impact (ROI or CPA)
~10% – Training, systems, and pod leadership
Coaching Analysts
Improving SOPs and training modules
Strengthening our overall approach to Directed Automation
Qualification
Required
Experience in managing paid search campaigns, particularly in Google Ads
Strong analytical skills with the ability to interpret data and make informed decisions
Proven track record of improving ROI/ROAS or CPA targets
Ability to lead and mentor a team of specialists
Experience in developing and implementing strategic plans for ad investments
Strong communication skills to translate technical decisions into clear financial language
Experience in training and developing junior team members
Ability to manage multiple clients with different goals and objectives
Familiarity with hybrid account structures that combine automation with fundamentals
Experience in writing and overseeing psychology-driven ad copy
Ability to conduct structured tests to understand ad performance
Experience in creating and refining training materials and SOPs
Benefits
Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.
Other Benefits: Life Insurance and Disability Coverage
Retirement Plan: 401(k) plan with a 4% match/company contribution
Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
Parental Leave: Up to 3 months of paid time off for new parents
Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
Hybrid Working Model: Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and Fridays
Company
Delve Deeper
Delve Deeper is an independent performance media agency on a mission to create exceptional value for brands through our innovative approach to applying technology and data in generating exceptional returns from digital media investments.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Sobiech
Founder and CEO
Company data provided by crunchbase