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Bass Pro Shops · 6 days ago

Senior Manager of Marketing

Ridgedale, MO

Full-time

Onsite

Mid, Senior Level

4+ years exp

Bass Pro Shops is seeking a Senior Marketing Manager to lead and execute strategic marketing initiatives for the Big Cedar Lodge brand. This role involves overseeing integrated marketing campaigns, managing advertising strategies, and collaborating with various teams to drive revenue and enhance brand presence.

E-CommerceHuntingRetail

Responsibilities

Lead and execute strategic marketing initiatives that elevate the iconic Big Cedar Lodge destination brand, support resort-wide business objectives, and drive revenue across all outlets

Oversee campaign planning, timelines, budgets, and performance metrics across print, digital, broadcast, direct mail, native and branded content

Ensure all marketing efforts align with Big Cedar Lodge brand standards, voice, and long-term strategic vision

Manage advertising strategy, placement, and optimization across paid channels

Collaborate with analytics and revenue teams to evaluate campaign effectiveness and guide data-informed decision making

Develop and manage resort-wide promotions in collaboration with lodging, dining, recreation, and retail partners

Identify and cultivate strategic partnerships and community outreach opportunities that strengthen brand presence and local/regional engagement

Represent Big Cedar Lodge in select community, tourism, and industry initiatives

Provide leadership, mentorship, and direction to marketing team members and project contributors

Collaborate across marketing, operations, sales, communications and public relations to create and deliver a unified brand story and seamless guest experience

Manage external agencies, freelancers, and vendors to ensure high-quality, on-brand deliverables

Oversee marketing budgets, forecasts, and campaign spend with accountability and ROI focus

Manage multiple projects simultaneously, ensuring deadlines, quality standards, and priorities are met

Maintain organized workflows, documentation, and reporting processes

Oversee the production of marketing and resort collateral in accordance with brand standards

Partner with Bass Pro Shops, Johnny Morris Conservation Foundation, Big Cedar Golf, and Thunder Ridge Nature Arena marketing departments to create and deliver successful marketing collateral and campaigns

Other duties as assigned

Qualification

Integrated marketing campaignsBudget managementStrategic partnershipsCRM platformsMarketing automationTeam buildingCustomer relationship managementProject managementInterpersonal skillsCommunication skills

Required

Proven success managing integrated marketing campaigns and advertising programs

Minimum of 2 years in a supervisory role with experience in coordination and managing staff

Ability to organize and manage multiple priorities

Excellent interpersonal and communications skills required

Strong strategic thinking, project management, and communication skills required

Experience in managing budgets and external partnerships

Familiarity with CRM platforms, marketing automation, and performance analytics

Ability to effectively adjust to major changes in work tasks or the work environment

Skilled at focusing and guiding others in accomplishing work objectives

Skilled at building a cohesive team and facilitating goal accomplishment

Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization

Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message

Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs

Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks

Skilled at establishing courses of action for self and others to ensure work is completed efficiently

Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions

Preferred

Bachelor's Degree in Marketing, Advertising, Communications or related field is preferred

4+ years of marketing experience, preferably in hospitality, travel, or luxury brands

Experience marketing multi-faceted destinations or resort environments preferred

Benefits

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees