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The Institute of Internal Auditors · 3 weeks ago

VP, Digital Growth & Market Solutions

Greater Orlando

Full-time

Onsite

Director/Executive

10+ years exp

The Institute of Internal Auditors is seeking a Vice President of Digital Growth & Market Solutions to serve as a strategic advisor to the executive team on marketing and digital strategies. The role involves leading a high-performing team and aligning marketing efforts with various organizational functions to drive membership growth and satisfaction.

AssociationEducationNon ProfitRisk Management

Responsibilities

Serve as a strategic advisor to the EVP and executive team on marketing, digital, brand, and member experience

Align marketing and digital strategy with finance, product, events, advocacy, education, and global operations

Lead, develop, and scale a high-performing team across marketing, digital, creative, analytics, UX, content, and web operations

Build a culture of innovation, agility, and data-driven decision-making focused on membership/customer growth, satisfaction and revenue

Expertise in full funnel, omnichannel marketing strategies that integrate paid, owned, and earned media

Demonstrated ability to drive measurable growth through sophisticated segmentation, targeting, and personalization

Experience with agile marketing methodologies, growth experimentation, A/B and multivariate testing, and lifecycle automation

Strong understanding of customer journey design, content architecture, and cross-channel orchestration

Advanced hands-on knowledge of SaaS marketing solution providers (e.g., HubSpot, Salesforce Marketing Cloud, Adobe Experience Platform, Marketo, Pardot, Iterable)

Proven experience integrating and optimizing platform stacks for scalability, API connectivity, and workflow automation

Ability to architect multi-system integrations (CRM, CDP, CMS, and BI platforms) for real-time data synchronization and unified member/customer profiles

Deep understanding of 1st-, 2nd-, and 3rd-party data strategies, including zero-party data collection and consent-based marketing

Expertise in implementing and managing data pipelines for lead enrichment, behavioral tracking, and predictive segmentation

Knowledge of evolving privacy frameworks (GDPR, CCPA, ePrivacy) and how they impact data acquisition and digital targeting

Experience with identity resolution, data onboarding, and attribution modeling

Enterprise-level strategic thinking with the ability to translate vision into executable plans

Anticipate market, organizational, and workforce trends and adjusts strategy accordingly

Balances short-term priorities with long-term business objectives

Ensures brand consistency while evolving the brand to support growth and differentiation

Drives pipeline growth through integrated demand generation strategies

Collaborates with cross-functional teams to align brand efforts with revenue goals

Uses data, analytics, and insights to guide strategy, investment, and optimization

Establishes KPIs, dashboards, and performance metrics to measure ROI

Leads digital brand strategy across paid, owned, and earned channels

Oversees brand technology stack (CRM, automation, analytics)

Champions innovation and emerging platforms to enhance reach and engagement

Present critical business information to internal & external groups, including global entities

Significant interaction with members, students, committees, task forces, state bodies, etc

Displays diplomacy & tact in representing The IIA & profession

Speaks to large groups on a wide range of topics

Evaluates key business & organizational challenges with some assessment or cross-functional impact

Directs the resolution of highly complex or unusual business problems, applying advanced analytical thought and judgement

Has broad and comprehensive understanding of business systems and processes, theories, and practices typical within own function/department

Has in-depth knowledge of how own function integrates within The IIA to deliver on strategic objectives; has an awareness of how other associations operate and serve their membership

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Ability to respond to common inquiries or complaints from members, customers, volunteers, and individuals in the broader business community

Ability to consolidate data from a wide variety of sources, interpret its meaning, and present such information in a meaningful way to top management and/or volunteers

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Expert ability to work in a computerized environment with knowledge of Microsoft Office products

Qualification

Digital marketing strategySaaS marketing platformsData management strategiesStrategic leadershipAgile marketing methodologiesCustomer journey designCross-channel orchestrationPerformance metricsPublic speakingTalent managementConsultingBudget managementNegotiatingCommunication

Required

Typically, a minimum of 10 years related experience is required

Bachelor's degree required