Salesforce · 3 weeks ago
Event Marketing Demand Generation Manager
Texas - Dallas
Full-time
Hybrid
Mid, Senior Level
$116K/yr - $159K/yr
5+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The company is seeking a highly motivated Manager of Virtual Events Demand Generation to lead the demand generation strategy and execution for their strategic and virtual events portfolio, focusing on audience acquisition and engagement.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Own the end-to-end demand generation strategy and execution for strategic and virtual events, including audience targeting, channel mix, messaging approach, and performance optimization
Independently develop and execute email and paid media campaigns, ensuring precision in build, QA, deployment, and ongoing optimization
Lead campaign planning and execution to drive registration, attendance, engagement, and pipeline, with clear success metrics and accountability
Translate audience insights, performance data, and business priorities into actionable demand generation strategies that refine event value propositions and targeting
Serve as the primary point of contact for demand generation across assigned events, proactively managing timelines, dependencies, and risks
Build and manage campaign plans, bills of materials, and marketing requests across Salesforce, Marketing Cloud, Slack, and related systems with a high bar for accuracy and completeness
Establish and maintain repeatable, scalable campaign frameworks that can be leveraged across the strategic events portfolio
Partner with performance marketing and analytics teams to define reporting frameworks, dashboards, and KPIs; analyze results and surface insights and recommendations to leadership
Own post-event performance reporting, ensuring data integrity and clear storytelling tied to business outcomes
Drive the deployment and optimization of event websites and registration flows to maximize conversion and audience readiness
Act as a proactive problem solver—identifying gaps, proposing solutions, and continuously raising the quality and effectiveness of demand generation programs
Qualification
Required
5+ years of experience in demand generation, lifecycle marketing, or audience acquisition, preferably in B2B SaaS or cloud technology
Proven experience owning and executing multi-channel campaigns (email and paid media required) with a strong track record of operational excellence
Demonstrated ability to work autonomously and make sound decisions with minimal oversight
Exceptional attention to detail and quality control; consistently produces accurate, polished, and well-executed campaigns
Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously
Data-driven and results-oriented, with experience using performance metrics to inform strategy and optimization
Hands-on experience with Salesforce, Tableau, Google Analytics and collaboration tools
Familiarity with AI-powered marketing technologies and use cases, including audience segmentation, personalization, predictive insights, and campaign optimization; ability to translate AI capabilities into practical demand generation applications
Strong written and verbal communication skills, with the ability to clearly articulate strategy, results, and recommendations to stakeholders
Highly proactive, fast learner with a strong sense of ownership and accountability
Preferred
Experience supporting virtual events, webinars, or large-scale digital programs strongly preferred
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
Recent News
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