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Eberly & Collard Public Relations · 2 weeks ago

Digital Marketing Manager (Paid Media + Email | DTC & E-Commerce)

Atlanta Metro

Full-time

Onsite

Entry, Mid Level

2+ years exp

Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications and digital marketing. They are seeking a Digital Marketing Manager to oversee demand-generation, paid media, and email marketing programs, while collaborating closely with client account initiatives and ensuring high-level client account management.

AdvertisingPublic RelationsSocial Media

Responsibilities

Google Ads (one of the core priorities): Build, manage, and optimize Search and Performance Max campaigns, including keyword strategy, audience/asset testing, ad copy, budgets/pacing, and landing page alignment to improve conversion rate, CPA/CPL, and ROAS

Manage and optimize Meta advertising (prospecting + retargeting), including creative testing, audience strategy, and performance reporting; experience with DTC/e-commerce objectives and catalog-based campaigns is a plus

Plan, build, and monitor email marketing and marketing automation campaigns (newsletters, drip/nurture, lifecycle flows) using HubSpot or comparable platforms (e.g., Klaviyo/Mailchimp), including segmentation, A/B testing, and deliverability basics

Collaborate on SEO, keyword research, and content optimization, including emerging search visibility considerations (GEO/AEO) and best practices across owned channels; experience with SEMrush and Search Console is preferred

Own measurement and reporting: UTMs, GA4 reporting, dashboarding (e.g., Looker Studio), and clear monthly insights/recommendations for clients and internal teams; familiarity with Google Tag Manager and conversion tracking is strongly preferred

Support basic funnel and landing page optimization (WordPress back-end familiarity preferred) and coordinate with web development partners on conversion-focused improvements

Support influencer/affiliate initiatives in partnership with account and PR teams, including creator identification, offer/brief coordination, tracking, and results reporting

Write, develop, and proof high-quality deliverables with extreme accuracy, including ad copy, email copy, landing page copy, blog outlines, social content, and client-facing reports/correspondence; solid knowledge of Associated Press writing guidelines is essential

Manage client account workflows: agendas, timelines, deliverables, status updates, and proactive communication; ensure work is documented and reported on a consistent schedule

Collaborate with creative/design team members by providing briefs and testing plans for paid media assets (static, video, UGC), and ensuring timely production and deployment

Support event- and tradeshow-driven growth initiatives: Collaborate with colleagues and clients to support tradeshows, conferences, media/influencer activations, and related onsite/digital press room needs—helping coordinate schedules, capture content, and ensure post-event follow-up is executed and tracked

Earned media integration (as needed): If media relations is not a current strength, learn ECPR’s PR workflow and support press campaign execution by coordinating outreach logistics, tracking coverage, and partnering with the PR team to translate coverage and event moments into measurable digital outcomes (traffic, leads, conversions).Co-manage or mentor one or more junior team members as needed to maintain accurate reporting, documentation, and campaign execution standards

Work alongside agency owners and senior team members to support new business development meetings, audits, presentations, and scope development