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Marriott International · 3 weeks ago

Senior Manager, Cobrand Card Acquisitions

7750 Wisconsin Avenue, Bethesda, MD, 20814, US

Full-time

Onsite

Senior Level

$110K/yr - $143K/yr

5+ years exp

Marriott International is seeking a Senior Manager for Cobrand Card Acquisitions to support the U.S. Marriott Bonvoy Credit Card Marketing team. This role will lead marketing strategies to grow the Chase cobranded card portfolio through media, advertising, and public relations efforts, requiring collaboration with internal stakeholders and external partners.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Drive performance marketing and full-funnel acquisitions strategy, from awareness to consideration, and ultimately acquisitions and engagement of new Chase Marriott Bonvoy credit cardmembers

Collaborate closely with bank partners and inter-agency teams to plan, develop and execute multi-channel media strategies, including digital, social, online videos, digital out-of-home, programmatic, custom content and partnerships

Oversee creative direction and shape messaging for campaigns, ensure brand alignment, compelling value communication and compliance with regulatory requirements

Develop media playbook, inform targeting, manage campaign calendars, approvals and deliverable due dates

Optimize media performance, improve ROI and scale high-performing channels and identifying new opportunities

Build and manage PR strategy and roadmap to enhance visibility of the credit card portfolio and reinforce key product narratives

Develop proactive storytelling angles and thought-leadership opportunities, including partnerships and influencer relationships

Manage agency partners to secure earned media coverage and elevate the brand presence across consumer, travel, lifestyle and financial press

Identify new partnership and promotional opportunities. Lead planning and development, implementation and post-launch measurement

Collaborate with bank partner teams to align messaging, media strategy and awareness / acquisitions objectives

Partner closely with internal stakeholders (Product, Brand Marketing, Social, Paid Media, Legal, Purpose Driven Marketing, Existing Cardmember team) to bring campaigns to market seamlessly and identify opportunities to integrate with enterprise-level initiatives

Lead go-to-market planning for new product features, enhancements, promotional offers and Marriott Bonvoy integrations

Assist in creative development and coordinate creative logistics, reviews and deployment

Qualification

Consumer MarketingCredit Card MarketingProject ManagementMedia AdvertisingPublic RelationsRelationship ManagementCross-Functional Leadership

Required

Bachelor's degree in Marketing, Business, Hospitality or related field; or equivalent experience

5+ years of relevant professional experience in project management and/or program management

Experience with project management skills and having managed multiple projects from start to finish

Experience in managing and prioritizing multiple projects across various channels

Preferred

Background in consumer marketing and campaign execution

Experience in credit card marketing or financial services marketing

Experience with media advertising or public relations

Experience with cross-functional teams, complex organizations and high-impact projects

Strong relationship management skills (experience working with external partners is a plus)

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)