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Cella · 2 weeks ago

MANAGER, LIFECYCLE MARKETING

Hoboken, NJ

Contract

Onsite

Mid, Senior Level

$65/hr - $75/hr

5+ years exp

Cella is a premier organization dedicated to putting the customer first, and they are seeking a strategic and data-driven Marketing Manager. In this role, you will help advance a world-class membership program and focus on increasing benefit utilization and deepening member loyalty through best-in-class CRM strategies.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Responsibilities

Drive benefit performance by testing and optimizing messaging across priority member segments to deliver targeted outcomes

Support and execute the member lifecycle roadmap to improve benefit utilization, retention, and renewals, leveraging AI-powered tools to forecast impact and optimize touchpoints

Write clear, effective creative briefs and partner with internal creative teams to develop high-quality lifecycle assets

Use testing and optimization platforms to rapidly develop, refine, and scale high-performing creative across channels

Own and maintain the batch CRM marketing calendar, identifying seasonal, cultural, and contextual opportunities to increase relevance

Optimize triggered and location-based push programs using predictive models to improve timing, content relevance, and likelihood to engage

Leverage advanced analytics tools to uncover customer needs, behaviors, and pain points, translating insights into actionable lifecycle strategies

Partner with cross-functional teams to secure the data, tooling, and capabilities required to power new and existing automated programs, incorporating segmentation, personalization, and real-time decisioning where appropriate

Qualification

CRM marketingLifecycle marketingPerformance marketingData analysisDirect-response campaignsAgilityCollaboration skillsCommunication skillsCustomer-first mindset