Rhombus · 1 month ago
Director of Demand Generation
Palo Alto, CA
Full-time
Onsite
Director/Executive
10+ years expRhombus Power is purposefully transforming defense and global security enterprises with their AI platform, Guardian. The Director of Demand Generation will design and execute integrated demand generation programs to support the sales organization targeting Department of Defense and Intelligence Community customers.
Information TechnologySecuritySoftware
Responsibilities
Build and Scale Pipeline Generation Engine: Design, implement, and optimize a multi-channel demand generation strategy that consistently delivers qualified pipeline for our DoD and IC sales teams, with clear attribution to revenue outcomes
Drive Integrated Campaign Execution: Lead end-to-end campaign development across digital channels, events, ABM, email, and field marketing, ensuring alignment with sales priorities and government buyer behavior
Partner with Sales Leadership: Work closely with sales leadership to understand territory plans, account priorities, and pipeline gaps, translating sales needs into targeted marketing programs that accelerate deal velocity
Own Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) Metrics: Establish and achieve aggressive pipeline targets, optimizing lead quality, conversion rates, and time-to-opportunity across the funnel
Execute Account-Based Marketing (ABM) Programs: Design and implement targeted ABM strategies for priority accounts and buying committees within DoD and IC agencies, partnering with sales on account selection, personalized engagement, and pipeline acceleration
Build and Lead High-Performing Demand Generation Team: Recruit, develop, and manage a world-class demand generation team, establishing clear performance metrics, coaching team members, and making difficult personnel decisions to maintain excellence
Leverage Marketing Technology Stack: Optimize and expand use of marketing automation, CRM, ABM platforms, and analytics tools to drive efficiency, personalization, and measurement across demand generation programs
Collaborate Cross-Functionally: Partner with Product Marketing, Content Marketing, and Sales teams to ensure alignment on messaging, lead routing, and closed-loop reporting. Translate content and positioning from Product Marketing into high-performing demand generation campaigns
Develop Government-Optimized Programs: Build demand generation programs tailored to government procurement cycles, security clearance requirements, and the unique buying behaviors of defense and intelligence agencies
Report on Pipeline Performance: Deliver regular reporting to executive leadership on pipeline generation, campaign ROI, cost per opportunity, and contribution to revenue, with clear recommendations for optimization and investment
Qualification
Required
10+ years of demand generation experience in B2B enterprise software, with a proven track record of building pipeline generation programs that scale from $50M to $150M+ ARR
Account-Based Marketing expertise required: Demonstrated success designing and executing ABM programs targeting complex buying committees in large enterprise accounts
Team leadership experience required: Proven track record of hiring, developing, and managing high-performing demand generation teams, including making difficult personnel decisions to maintain team excellence
Strong analytical and data-driven mindset: Expertise in marketing attribution, funnel optimization, A/B testing, and ROI analysis
Marketing technology proficiency: Experience with marketing automation platforms (e.g., Marketo, Pardot, HubSpot), CRM systems, ABM tools (6sense, Demandbase), and analytics platforms
Excellent communication skills: Ability to translate complex campaign strategies into clear business outcomes for executive audiences, and articulate customer needs to internal marketing and product teams
Preferred
Government sector marketing experience preferred: Understanding of Department of Defense and/or Intelligence Community buying processes, procurement cycles, and stakeholder ecosystems is a strong plus but not required
Benefits
Full medical, dental, vision coverage for employee and dependents
401k matching program
PTO and Holidays
Bonus and other incentive programs
Access to mental health program
Access to Flexible Spending Accounts for Health Care, Dependent and Commuter
Company
Rhombus
Our mission is to make the world safer with simple, smart, and powerful physical security solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$112.5MKey Investors
NightDragonSilicon Valley BankCota Capital
2024-07-30Series C· $45M
2024-02-27Series B· $26M
2024-02-27Debt Financing· $17M
Leadership Team
Garrett Larsson
Co-founder and CEO
Recent News
Company data provided by crunchbase