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Neighborly® · 1 day ago

Director, Marketing Automation & Data Analytics

Irving, TX

Full-time

Hybrid

Director/Executive

8+ years exp

Neighborly is a hub of service brands connecting customers to local experts for home and business services. The Director of Marketing Automation & Data Analytics will lead initiatives in automated marketing programs, data-driven campaign enablement, and analytics to enhance customer engagement and ROI.

Business DevelopmentFranchiseManagement ConsultingService Industry

Hiring Manager

Jennifer Corbin

Responsibilities

Partner with Marketing to leverage first-party data for marketing campaign triggers

Develop a data enablement roadmap in partnership with Marketing for future campaign unlock

Architect and operationalize data pipelines and integrations that power real-time marketing triggers

Ensure marketing campaigns are dynamically activated based on behavioral, transactional, and predictive data signals

Partner with data engineering and IT teams to maintain data quality and latency standards for trigger-based campaigns

Lead the development of dashboards, reports, and advanced analytics to measure campaign performance and ROI

Translate complex data into actionable strategies for marketing and business stakeholders

Utilize first-party and third-party data to create dynamic audience segments and personalized experiences

Ensure compliance with data privacy regulations (GDPR, CCPA)

Work with data governance tools to ensure accuracy and visibility for broader business stakeholders

Partner with IT on all data governance practices

Direct work of contractors for marketing automation data enablement

Foster collaboration between marketing, data engineering, and IT teams

Evaluate and implement new tools and technologies to enhance automation and analytics capabilities

Drive continuous improvement in marketing operations through automation and AI-driven insights

Qualification

Marketing automation platformsData analyticsData governanceSQLPredictive modelingAI-driven marketingData pipelinesCustomer Data PlatformsA/B testingAttribution modelingMarketing mix analysisTeam leadershipCollaboration

Required

8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role

Proven experience enabling data-driven marketing triggers and event-based campaigns

Experience integrating marketing platforms (e.g., Braze) with cloud data warehouses and lakes (e.g., via Cloud Data Ingestion or Currents)

Experience with AI-driven marketing personalization

Experience implementing A/B testing and experimentation to continuously improve engagement and conversion rates

Experience with data governance and data governance tools

Experience with predictive modeling, machine learning, or AI-driven marketing solutions

Knowledge of CDPs (Customer Data Platforms) and advanced segmentation strategies

Strong understanding of attribution modeling and marketing mix analysis

Expertise in marketing automation platforms and CRM systems

Hands-on expertise in marketing automation platforms, with strong experience in Braze (required) and Broadly (highly desired)

Strong technical background in data engineering, including building and maintaining data pipelines for real-time marketing activation

Excellent proficiency in SQL, with preference for experience in Presto or Amazon Athena

Deep knowledge of AWS data architecture, particularly Amazon Athena, AWS Glue, S3, and related services for data ingestion, transformation, and querying

Bachelor's degree in Marketing, Data Analytics, or related field (Master's preferred)