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RWJBarnabas Health · 2 weeks ago

Senior Vice President, Digital Engagement & Web Services

West Orange, NJ

Full-time

Onsite

Director/Executive

$215K/yr - $400K/yr

15+ years exp

RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine. The Senior Vice President of Digital Engagement & Web Services is responsible for developing and overseeing digital marketing strategies and managing a digital team to enhance consumer engagement across various digital platforms.

DiabetesHealth CareNeuroscienceOutpatient CareRehabilitation

Responsibilities

Collaborate and work with the Chief Marketing Officer, the Chief External Affairs & Policy Officer, and other Marketing and Communications leadership to address and support the strategic marketing and engagement priorities of the team and larger organization

Lead the enterprise-wide transformation of the RWJBH digital marketing organization toward more effective and efficient use of enterprise resources, platforms, and expertise across our consumer and employee-facing digital properties

Develop, lead and implement and variety of consumer-facing digital marketing platforms, tools and tactics with the goal of enhanced consumer functionality and satisfaction

Champion best-in-class digital marketing and engagement practices across organizational touchpoints in collaboration with other organizational partners from IT

Continually evaluate the skills of Digital Marketing team members ensuring the right knowledge, expertise and attitude are present for appropriate insights and execution

Create digital customer/patient journey mapping and insights; develop and measure key metrics around digital platforms and channels including SEO rankings, site and page engagement, open rates, Call-To-Action fulfillment, Cost-Per-Acquisition and campaign success metrics

Qualification

Digital strategy developmentHealthcare digital platformsDigital consumer engagementProject managementBudget managementSEO knowledgeUX expertiseTeam leadershipAnalytical thinkingInterpersonal skillsCommunication skillsCollaboration

Required

15+ years of experience in digital strategy development and execution within health care required

A bachelor's degree in business, marketing, communications, digital media, or information science is required

Passion for digital consumer engagement and how innovations can meaningfully drive empowerment, loyalty and the overall consumer experience within the health system

Demonstrated ability to promote and manage the implementation of large CAPEX/OPEX IS and IT digital investments

Experience working with health-care specific digital platforms (Press Ganey, Healthgrades, Leapfrog) and their integration into a larger, consumer-facing marketing technology stack (Google, Meta)

Knowledge of large healthcare EMR platforms and distinctive features of segment leaders

Prior experience managing operational and departmental budgets

Experience overseeing comprehensive digital programming and engagement

Experience in creating efficient digital processes to improve communication within and across teams within a large and matrixed healthcare organization

Experience executing and monitoring integrated marketing programs across a variety of digital channels simultaneously

Ability to multi-task, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines

Strong interpersonal and executive presence resulting in the and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives

Exceptional written, verbal and presentation communication skills including the ability to explain complex ideas and technologies to non-technical executive management and board members

Demonstrated ability to work independently, lead initiatives, establish strong working relationships and partner with others

Experience in successful team building and change leadership involving direct, indirect, and non-reports

Ability and willingness to review digital programs for efficiency and effectiveness through appropriate measurement standards derived from industry and segment best practices

Collaborative; ability to see alternative views and adapt to other perspectives

Strong analytical thinking and excellent project management skills

Thorough understanding and familiarity with various web platforms and large digital data vendors

Expert knowledge in the area UX and web information architecture

Understanding of data needs and data hygiene best-practices including use CDPs - Customer Data Platforms