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COCOLAB · 2 hours ago

Senior Manager, Influencer, Affiliate & Partnerships

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $120K/yr

5+ years exp

COCOLAB is a company that specializes in innovative oral wellness products. They are seeking a Senior Manager, Influencer, Affiliate & Partnerships to scale their creator and partner ecosystem, focusing on influencer campaigns and affiliate programs that drive brand awareness and engagement.

DentalHealth CareWellness

Responsibilities

Lead TikTok-first influencer campaigns, identifying trending creators, formats, and content opportunities. Build scalable processes for activation, approvals, and performance tracking

Manage influencer relationships across other social channels (Instagram, YouTube, etc.), ensuring campaigns are on-brand and integrated with broader marketing efforts

Oversee day-to-day operations of the affiliate program, supporting launch, optimization, and performance tracking to drive incremental revenue

Partner with Creative and Content teams to develop campaign concepts and activations that are visually compelling, on-brand, and resonate with target audiences

Support strategic partner relationships, ensuring timely delivery of assets, activations, and co-marketing initiatives

Monitor and engage with creator communities and audiences across platforms, ensuring brand voice consistency and fostering meaningful connections

Track KPIs across TikTok, influencer, and affiliate programs. Provide actionable insights and reporting to leadership to optimize performance

Stay ahead of TikTok and social media trends, testing and scaling creative ideas to keep COCOLAB at the forefront of the creator economy

Qualification

Influencer marketingAffiliate program managementTikTok content strategyCreative campaign developmentPerformance measurementTrendspottingAnalytical skillsCross-functional collaborationProject managementStrategic mindset

Required

5–8+ years of experience in influencer, affiliate, or partnership marketing, ideally in consumer brands or lifestyle-focused companies

Proven ability to build and scale influencer and affiliate programs from strategy through execution

Demonstrated success growing a brand on TikTok, including knowledge of content trends, platform best practices, and creator collaborations

Strong creative sensibility and ability to conceptualize compelling campaigns in partnership with creative teams

Analytical skills with experience measuring KPIs, engagement, and ROI across channels

Exceptional cross-functional collaboration and project management skills

Strategic mindset with the ability to elevate brand positioning through creator-led initiatives

Passion for innovation in influencer marketing, TikTok, and the creator economy

Benefits

Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care.

FSA: Eligible Health Expense & Dependent Care.

Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15–20 days off last year.

12 Paid Company Holidays: We close up shop for Federal Holidays each year.

Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment.

Guideline 401k: Start saving for retirement after 30 days in your role.

New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost.

Wellness Reimbursement: $50 a month for you to take care of you.

Product Discounts: Keep yourself stocked with our award-winning lineup.