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Digitas North America · 2 weeks ago

Associate Director, Connections Strategy

Birmingham, MI

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$107K/yr - $153K/yr

7+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Associate Director, Connections Strategy will leverage media and marketing expertise to inspire strategic direction for client engagements, analyze consumer interactions, and develop brand communication strategies.

Marketing & Advertising

Responsibilities

Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis

Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people

Mapping consumer experience journeys to identify high-impact moments for brands to connect

Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life

Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends

Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualification

Digital strategyMulti-channel planningMedia-centric toolsData analysisStorytellingGenerative AI toolsTeam managementCommunication skillsOrganizational skillsTime management

Required

7-9 years of strong work experience

min 4-year college degree

A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning

An unstoppable drive to bring the best work to life

A strong analytical thinker with exceptional research dexterity

Deep experience with media-centric tools such as Comscore, MRI, Google Analytics

A creative approach to data exploration

A trend-watcher who is forever curious about digital behavior and cultural shifts

A talent for translating opportunities into smart, persuasive points of view

An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way

An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent

Ability to inspire and drive change and rally varied groups to collaborate effectively

Exceptional communication, organizational and time management skills

Flexibility to adapt quickly to change

Preferred

Masters preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation