Big Cedar Lodge · 1 month ago
Senior Manager of Marketing
Ridgedale, MO
Full-time
Onsite
Mid, Senior Level
4+ years expBig Cedar Lodge is a renowned destination resort, and they are seeking a Senior Marketing Manager to lead strategic marketing initiatives that enhance the brand and drive revenue. The role involves managing advertising, overseeing integrated marketing campaigns, and collaborating with various teams to ensure alignment with business goals.
HospitalityResorts
Responsibilities
In partnership with the Director of Marketing, lead the development and execution of integrated marketing strategies and campaigns that support occupancy, revenue growth, seasonal priorities, and brand initiatives
Oversee campaign planning, timelines, budgets, and performance metrics across print, digital, broadcast, direct mail, native and branded content
Ensure all marketing efforts align with Big Cedar Lodge brand standards, voice, and long-term strategic vision
Manage advertising strategy, placement, and optimization across paid channels
Collaborate with analytics and revenue teams to evaluate campaign effectiveness and guide data-informed decision making
Develop and manage resort-wide promotions in collaboration with lodging, dining, recreation, and retail partners
Identify and cultivate strategic partnerships and community outreach opportunities that strengthen brand presence and local/regional engagement
Represent Big Cedar Lodge in select community, tourism, and industry initiatives
Provide leadership, mentorship, and direction to marketing team members and project contributors
Collaborate across marketing, operations, sales, communications and public relations to create and deliver a unified brand story and seamless guest experience
Manage external agencies, freelancers, and vendors to ensure high-quality, on-brand deliverables
Oversee marketing budgets, forecasts, and campaign spend with accountability and ROI focus
Manage multiple projects simultaneously, ensuring deadlines, quality standards, and priorities are met
Maintain organized workflows, documentation, and reporting processes
Oversee the production of marketing and resort collateral in accordance with brand standards
Partner with Bass Pro Shops, Johnny Morris Conservation Foundation, Big Cedar Golf, and Thunder Ridge Nature Arena marketing departments to create and deliver successful marketing collateral and campaigns
Other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Advertising, Communications or related field
4+ years of marketing experience, preferably in hospitality, travel, or luxury brands
Proven success managing integrated marketing campaigns and advertising programs
Minimum of 2 years in a supervisory role with experience in coordination and managing staff
Ability to organize and manage multiple priorities
Excellent interpersonal and communications skills
Strong strategic thinking, project management, and communication skills
Experience in managing budgets and external partnerships
Familiarity with CRM platforms, marketing automation, and performance analytics
Ability to effectively adjust to major changes in work tasks or the work environment
Skilled at focusing and guiding others in accomplishing work objectives
Skilled at building a cohesive team and facilitating goal accomplishment
Ability to interact with others in an honest, fair and respectful way
Skilled at clearly conveying information and ideas through a variety of media
Ability to develop and sustain productive customer relationships
Sets high standards of performance for self and others
Skilled at establishing courses of action for self and others to ensure work is completed efficiently
Ability to identify and understand issues, problems, and opportunities
Preferred
Experience marketing multi-faceted destinations or resort environments
Benefits
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Company
Big Cedar Lodge
Big Cedar Lodge is America's wilderness resort.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Delroy ( Bigfish ) Edwards
COOK 1
Recent News
Springfield Business Journal
2025-06-06
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