Seated · 3 weeks ago
Demand Generation Manager
New York, NY
Full-time
Onsite
Senior Level
$115K/yr - $135K/yr
5+ years expSeated is the first dynamic pricing platform for restaurants, rapidly expanding its offerings nationwide. They are seeking a Demand Generation Manager who will own full-funnel lead generation and sales acceleration for restaurant acquisition, focusing on developing scalable marketing systems and strategies.
Food DeliveryMobile AppsRestaurants
Responsibilities
Own and scale the top-of-funnel marketing engine that drives qualified restaurant leads
Own and grow our high-performing outbound email and prospecting channel
Test and optimize new acquisition strategies across outbound, paid, partnerships, and inbound
Identify and build partnerships, affiliates, or channel relationships that drive measurable lead volume
Build automations across the stack (Clay, Instantly, Zapier, etc.) to enrich, segment, and outreach at scale
Test messaging, content, and sequencing to maximize conversion
Manage Seated’s restaurant total addressable market (TAM), ensuring our lead universe is comprehensive, accurate, and up to date
Maintain a full database of ICP restaurants enriched with targetable marketing contact data
Build and maintain ongoing processes to keep the TAM and lead enrichment current
Partner with Rev Ops and Sales teams to ensure we are targeting the best-fit restaurants
Conduct ongoing reporting and analysis on restaurant performance within our network and feed those insights back into our lead targeting and TAM expansion strategy
Own lead engagement tracking within Salesforce, ensuring we are accurately tracking how restaurant leads are engaging with our various outbound and nurture campaigns to improve targeting
Collaborate with sales leadership to identify opportunities to create new MQLs within our existing sales process, creating new nurture campaigns, automations. and strategies to ensure we are effectively targeting and converting restaurants that are within our nurture process
Track marketing lead conversion performance and collaborating with Sales and Rev Ops to ensure processes and flows are optimized to convert as many MQLs as possible
Create and maintain high-performing enablement materials—decks, 1-pagers, case studies, etc. for Sales and Account Management teams
Execute product marketing comms and educational campaigns, as needed, to our existing restaurant partner base, in collaboration with our Account Management team
Qualification
Required
5+ years in growth marketing, B2B demand generation, or similar roles—ideally with SMB focus
Deep experience with Salesforce, our restaurant CRM
Proficient with marketing automation tools like Clay, Zapier, Instantly, etc
A systems thinker who knows how to make marketing repeatable, trackable, and scalable
Data- and outcomes-driven: you focus on results over vanity metrics
Strong operator: You build, test, and iterate fast—without waiting on a team of designers or devs
Comfortable with outbound marketing: cold email, prospecting workflows, lead enrichment
Excellent writer with the ability to create compelling messaging and tactical sales materials
Preferred
Bonus: Experience working in restaurants, restaurant tech, or hospitality
Benefits
Stock options
Generous 401(k) match
Comprehensive healthcare, dental, and vision plans for you to choose from
Paid Parental Leave
Unlimited PTO
TeleDoc, One Medical, and Talkspace memberships are available
Wellness Hub membership with access to thousands of gyms and studios
Citi Bike monthly membership
$100 a month to spend at Seated restaurants
Company
Seated
Earn rewards for Reservations, Takeout & Delivery
51-200 employees
H1B Sponsorship
Seated has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (4)
2021 (3)
2020 (4)
Funding
Current Stage
Growth StageTotal Funding
$30.13MKey Investors
Insight PartnersTechstars
2024-05-10Convertible Note
2020-08-18Series Unknown· $30M
2019-11-13Series B
Leadership Team
Brice Gumpel
CEO & Co-Founder
Shahzad Umar
Chief Technology Officer
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Company data provided by crunchbase