OU Health ยท 3 weeks ago
Manager, Patient Acquisition & Consumer Engagement
Oklahoma City, OK
Full-time
Onsite
Senior Level
5+ years expOU Health is a healthcare organization seeking a Manager for Patient Acquisition & Consumer Engagement. This role will lead digital growth initiatives, oversee the performance of the OUHealth.com website, and collaborate with various departments to enhance patient acquisition and engagement through strategic digital marketing efforts.
Health CareHealth DiagnosticsHospitalMedicalNursing and Residential CareOncology
Responsibilities
Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations
Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys
Direct a team to deliver high-performing, on-brand web experiences
Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives
Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence
Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO)
Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control
Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration)
Serve as primary liaison between Marketing and ETS on enterprise digital strategy
Performs other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Communications, Information Systems, or related field required
Five years of experience in digital marketing, patient acquisition, or digital product management with at least three years of experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry
Three years of progressive leadership experience required
Deep understanding of healthcare consumerism and digital marketing principles
Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar)
Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio)
Strong leadership and project management skills across cross-functional teams
Proven ability to translate marketing goals into scalable digital solutions
Excellent communication and stakeholder management abilities
Benefits
PTO
401(k)
Medical and dental plans
Company
OU Health
OU Health offers dental, dermatology, cancer care, adult, diabetes, geriatrics, pediatrics, and a wide range of health care services.
10001+ employees
H1B Sponsorship
OU Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2023 (1)
2022 (7)
2021 (3)
Funding
Current Stage
Late StageLeadership Team
Richard Lofgren
President and Chief Executive Officer
Recent News
The Journal Record
2025-09-23
2025-09-12
The Journal Record
2025-08-29
Company data provided by crunchbase