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AstraZeneca · 2 weeks ago

Global Head of Marketing – Clinical Development Health Tech Evinova

Gaithersburg, MD

Full-time

Onsite

Director/Executive

$202K/yr - $303K/yr

AstraZeneca is seeking a Global Head of Marketing for their Clinical Development Health Tech, Evinova. This role will lead the global marketing strategy, focusing on shaping how clinical development health tech solutions reach sponsors and partners, while building a full-funnel marketing capability across various domains.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Define the operating model, organizational design, hiring plan, processes, and tooling for end-to-end marketing

Establish governance, goals and achievements, and a performance cadence that drives clarity and speed

Develop a differentiated value proposition for sponsors and partners across phases I–IV

Own the messaging architecture and narrative for the platform and solutions, including eClinical, eCOA, RWD/RWE, AI-enabled trial optimization, and decentralized/remote models

Segment global markets, size opportunities, and prioritize indications and buyer personas (R&D leaders, Clinical Operations, Biostatistics, Data/AI, Procurement)

Define pricing/packaging input and launch plans in partnership with Product and Commercial

Build pipeline through integrated campaigns, ABM, field marketing, partnerships, events, and digital channels

Stand up marketing automation, lead scoring, and lifecycle programs aligned to enterprise sales motions

Own targets for MQLs, SQLs, and contribution to bookings

Conduct market research, competitive analysis, and win/loss studies

Create sales enablement, battlecards, and customer case evidence

Influence product roadmap with voice of customer and market insights

Develop thought leadership in clinical development and data science across areas such as regulatory-grade data, AI transparency, patient engagement, and site activation

Publish white papers, host webinars, and drive conference presence with KOLs and partners

Tailor strategy for priority regions (US, EU, APAC) including regulatory nuances (GDPR, HIPAA), payer/provider landscapes, and language/local compliance considerations

Collaborate with CROs, technology partners, and data providers to drive joint marketing and co-sell motions

Support channel/alliances strategy and marketplace amplification

Implement marketing analytics, dashboards, and attribution (multitouch preferred)

Optimize budget and channel mix for CAC/LTV efficiency; manage agencies and vendors

Recruit, mentor, and develop a high-performing, cross-functional marketing team

Foster a data-driven, customer-obsessed, compliant marketing culture

Qualification

Marketing Function Build-outBrandMarket PositioningGo-to-Market StrategyDemand GenerationProductSolution MarketingGrowthContentThought LeadershipGlobal ExpansionLocalizationPartnershipsEcosystemMetricsMarketing OperationsCulturePublic SpeakingFluency in Multiple LanguagesLeadership

Required

Experience defining operating model, org design, hiring plan, processes, and tooling for full-funnel marketing; establishing governance, objectives and key results, and performance cadence

Proven track record to create compelling, differentiated value propositions across phases I–IV and to own messaging architecture for platforms and solutions such as eClinical, eCOA, RWD/RWE, AI-enabled trial optimization, and decentralized/remote models

Track record segmenting global markets, sizing opportunities, prioritizing indications and buyer personas (R&D leaders, Clinical Operations, Biostatistics, Data/AI, Procurement), and contributing pricing/packaging input and launch plans with Product and Commercial

Hands-on experience building pipeline via integrated campaigns, ABM, field marketing, partnerships, events, and digital channels; implementing marketing automation, lead scoring, and lifecycle programs; owning targets for MQLs, SQLs, and bookings contribution

Proficiency in market research, competitive analysis, and win/loss; creating sales enablement, battlecards, and customer case evidence; influencing product roadmap through voice of customer and market insights

Ability to develop clinical development and data science thought leadership on topics including regulatory-grade data, AI transparency, patient engagement, and site activation; experience publishing white papers, running webinars, and leading conference presence with KOLs and partners

Experience tailoring marketing for US, EU, and APAC, addressing regulatory requirements (GDPR, HIPAA), payer/provider landscapes, and local language/compliance

Experience collaborating with CROs, technology partners, and data providers to implement joint marketing and co-sell motions; supporting channel/alliances strategies and marketplace amplification

Expertise in marketing analytics, dashboards, and attribution (multitouch); optimizing budget and channel mix for CAC/LTV efficiency; managing agencies and vendors

Demonstrated success recruiting, mentoring, and developing high-performing, cross-functional marketing teams; building a data-driven, customer-obsessed, compliant culture

Preferred

Direct experience marketing clinical development technologies across sponsors, CROs, and research sites

Evidence of leading ABM at enterprise scale and integrating marketing with sophisticated sales motions

Public speaking and industry presence with KOLs; track record of publishing influential thought leadership

Experience implementing multi-touch attribution across long, multi-stakeholder buying cycles

Fluency in multiple languages and familiarity with payer/provider dynamics across regions

Proven track record to manage global agency networks and vendor ecosystems

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999