Strava · 9 hours ago
Senior Product Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$170K/yr - $185K/yr
8+ years expStrava is the app for active people, aiming to motivate individuals to live their best active lives. They are seeking an experienced Product Marketing expert to lead initiatives that connect athletes with the Strava experience, driving product strategy and marketing efforts to enhance user engagement and business growth.
AppsFitnessInternetMobileSocial NetworkSports
Responsibilities
Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it
Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision
Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways
Leading cross-functional initiatives as the marketing voice in product development, owning end-to-end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go-to-market strategies and tactics
Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go-to-market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts
Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities
Qualification
Required
A BA
8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct-to-consumer app-based product
Demonstrated experience leading cross-functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams
A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
Preferred
MBA Preferred
Company
Strava
Strava is a social fitness app that tracks running, cycling, and workouts, connecting athletes.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$151.85MKey Investors
Sequoia CapitalJackson Square VenturesMadrone Capital Partners
2025-05-22Series Unknown
2025-05-22Debt Financing
2020-11-17Series F· $110M
Leadership Team
Michael Martin
CEO & Board Member
Rob Terrell
Chief Technology Officer
Recent News
2026-01-23
Crunchbase News
2026-01-22
2026-01-22
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