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Florence Healthcare · 3 weeks ago

Revenue & Growth Marketing Manager (ABM Focus)

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Florence Healthcare is modernizing clinical trial execution by connecting sites, sponsors, and CROs through a unified research platform. They are seeking a hands-on, inventive Revenue & Growth Marketing Manager to drive targeted pipeline creation and acceleration across key segments, focusing on account-based marketing and full-funnel digital demand programs.

BiotechnologyHealth CarePharmaceutical

Growth Opportunities

Responsibilities

Build and run account-specific activation programs for priority sponsor, CRO, and site accounts

Partner with Sales to understand account needs, buying committees, and engagement history

Create multi-touch plays that mix digital, email, events, direct mail, and personalized content

Use AI and research tools to generate account insights, persona maps, and engagement hypotheses

Design dashboards to monitor account engagement and progression within buying stages

Support pipeline acceleration plays for in-cycle deals with highly targeted campaigns

Run integrated digital campaigns across paid search, paid social, retargeting, and SEO-driven content activation

Optimize digital channels to improve conversion rates and marketing qualified opportunities

Design nurture streams and lifecycle journeys that align content with buying stages and segment maturity

Partner with Content and PMM to ensure that every program has the right messaging, value props, and assets

Plan and execute high-quality events including industry conferences, field events, VIP dinners, webinars, and sponsor-site roadshows

Build pre-show and post-show workflows that generate measurable pipeline and engagement lift

Create ABM-style on-site experiences for top accounts to deepen relationships and accelerate deals

Track event ROI and influence on pipeline in a disciplined, transparent way

Monitor key funnel metrics including engagement, MQL → SQL → Opp conversion, and influenced revenue

Identify gaps in the buyer journey and propose creative experiments to improve conversion

Provide insight to Sales on what messaging and plays are working and where accounts are stalling

Use AI-driven tools and intent signals to prioritize efforts and refine targeting

Partner with Sales stakeholders weekly to align on target accounts, meeting goals, and activation plays

Work with Content and PMM to tailor assets for ABM, campaigns, and events

Coordinate with Customer Marketing on expansion ABM and reference development

Bring a POV on new tools, tactics, and experiments that can expand our reach and influence

Qualification

Account-Based MarketingDigital Campaign ManagementEvent PlanningPipeline AnalyticsB2B SaaS MarketingMarketing AutomationAI Tools UsageAnalytical MindsetCollaborationCommunication SkillsProject Management