AS Beauty Group · 1 month ago
Retention Marketing Manager, Bliss
New York, NY
Full-time
Onsite
Mid, Senior Level
$110K/yr - $120K/yr
4+ years expAS Beauty is one of the fastest-growing cosmetic companies in the market today. They are seeking a Retention Marketing Manager to build, scale, and optimize their CRM and retention ecosystem across multiple channels, focusing on customer engagement and loyalty. The role involves collaboration across teams to execute retention campaigns and analyze performance metrics to drive customer lifetime value.
BeautyCosmeticsManufacturing
Responsibilities
Develop and execute comprehensive retention and lifecycle marketing strategies to drive customer engagement, repeat purchases, and subscription growth as well as loyalty and referral growth
Build and manage the CRM campaign calendar for all channels, coordinating timing, segmentation, and content across all retention campaigns, ensuring alignment with overall digital strategy and goals for each channel
Manage campaign ideation and planning, including messaging concepts, target audiences, and multi-channel execution
Oversee automation refreshes, optimizations, and new development for CRM programs on both channels, collaborating closely with creatives, developers, and technical teams to ensure flawless execution
Maintain full ownership of CRM tech stack, from budget oversight and list hygiene to tool performance evaluation and identifying new platform opportunities
Stay up-to-date on beauty industry trends, CRM best practices, and lifecycle marketing innovations
Project manage CRM campaigns and list growth initiatives end-to-end, coordinating with copywriters, designers, developers, software platforms, and other contributors to ensure timely and accurate execution of all assets (you’ll be briefing, editing, and giving feedback)
Partner cross-functionally with brand marketing and creative leads and our external CRM agency to ensure campaigns align with retention and loyalty goals and are executed seamlessly, ensuring content aligns with brand voice and drives action
Own the full execution and performance reporting of retention campaigns; analyze results to optimize campaigns and improve engagement, repeat purchase, and customer lifetime value
Partner with channel owners across blissworld.com, Amazon, and TikTok Shop to support cross-channel campaign initiatives, including product launches, promotional campaigns, feature rollouts, and other site updates
Partner with data analytics team to deeply understand our cohorts, LTV, and customer journey, and use those insights to power strategic decision making
Compile, analyze, and report on CRM campaign performance and other retention KPIs weekly, monthly, and as-needed
Own retention-focused metrics including repeat rate, churn rate, LTV, time between purchases, and engagement metrics
Provide actionable insights to optimize campaigns, flows, and overall CRM strategy
Maintain a clean, healthy, privacy-compliant database
Qualification
Required
4-5 years of experience in CRM, email/SMS, or retention marketing (preferably in the beauty, skincare, or CPG space)
Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
Track record of driving measurable, sustainable growth via CRM and lifestyle marketing strategies
Strong, hands-on proficiency with Klaviyo, Figma, Shopify, and Google Analytics (GA4)
Proven ability to use data to drive decisions and optimize performance
Comfortable managing and collaborating with external agencies and internal teams toward growth KPIs
Excellent project management skills; comfortable juggling multiple launches and campaigns
Analytical thinker with strong reporting, forecasting, and A/B testing capabilities
Incredible attention to detail (you should be detail-obsessed and have a keen design eye)
Entrepreneurial spirit (self-starter, collaborative, and excited to build and get it done)
Proactive, requiring little direction, takes responsibility
Preferred
Experience working in high-growth startup environments
Experience with loyalty programs or subscription platforms and models, and growing those programs via CRM strategies
Familiarity with Tableau, Triple Whale, Attentive
Benefits
Medical, Dental, Vision
401(k) with Match
Paid Time Off and Sick Leave
Company
AS Beauty Group
We are a family run business, with extensive experience in category disruption.
51-200 employees
H1B Sponsorship
AS Beauty Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Growth StageRecent News
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