SoFi · 1 day ago
Programmatic Media Buyer - CTV/OTT, Video, & Audio (Contract)
United States
Full-time, Contract
Remote
Mid Level
$40/hr - $50/hr
4+ years expSoFi is a next-generation financial services company and national bank that is changing the way people think about personal finance. They are seeking an experienced Programmatic Buyer/Trader to manage and optimize programmatic campaigns across multiple digital video channels, ensuring performance goals are met and driving member acquisition and brand growth.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR)
Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates
Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues
Drive strategy around audience application and testing
Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation)
Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights
Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360)
Expertly handle creative rotation, verification, and site placement management
Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement
Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution
Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale
Advance our internal measurement frameworks leading impact driven by campaigns to establish marketing KPIs and forecast long-term growth
Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
Contribute platform and product feedback to internal MDS/strategy teams to drive continuous improvement in our trading capabilities and proprietary tools
Qualification
Required
Possess 4+ years of hands-on programmatic trading experience, preferably gained within an agency or in-house team environment
Demonstrate a proven track record in constructing and executing successful programmatic video campaigns that achieve defined client Key Performance Indicators (KPIs)
Exhibit deep working knowledge and demonstrable experience leveraging multiple Demand-Side Platforms (DSPs) (e.g., Yahoo, Amazon, DV360, The Trade Desk)
Possess strong working knowledge of ad serving platforms, specifically Campaign Manager 360 (CM360), including competence in tag generation, trafficking, and reporting
Maintain advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting
Possess strong analytical and quantitative skills, including the ability to synthesize large data sets to derive actionable campaign insights
Demonstrate a solid understanding of ad operations processes, encompassing tag building, implementation, troubleshooting, and media verification vendor management
Exhibit strong organizational and project management capabilities, with the capacity to independently manage projects from inception to completion within a fast-paced environment
Adopt a solutions-based mindset, demonstrating the ability to diagnose and resolve complex issues related to campaign setup or performance
Function as an effective communicator with a proven ability to present key learnings and insights to non-technical stakeholders
Preferred
Experience with Tableau and Amplitude is advantageous
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase