Casio America, Inc. · 1 week ago
National Sales Manager - Fashion & Lifestyle
Jersey City, NJ
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $135K/yr
5+ years expCasio America, Inc. is a company that blends design, technology, and purpose into everything they create. They are seeking a National Sales Manager to manage the Timepiece business across fashion and lifestyle retail channels, executing strategy and driving channel performance. The role involves overseeing account development, maintaining brand positioning, and collaborating with various teams to achieve sales goals.
Consumer ElectronicsFashionHardwareMobilePrintingSoftware
No H1B
Hiring Manager
Diane Wheeler
Responsibilities
Manage key fashion and lifestyle retail partnerships—including Zumiez, Tillys, PacSun, Urban Outfitters, Kith, Dover Street Market, Extra Butter, and other strategic accounts, as well as our Fashion Distributor
Identify, secure, and support the opening of new high-value accounts aligned with Casio’s brand elevation goals
Strengthen and expand distribution within existing accounts through curated assortments, premium positioning, and improved sell-through
Support Luxury Fashion partners and premium placements to maintain brand consistency in visual identity, positioning, and pricing
Drive annual revenue, growth strategy, ASP goals, and distribution planning for the Fashion channel
Collaborate with Marketing and Product teams to build seasonal product and account strategies
Establish segmentation guardrails to protect brand equity and maintain clear channel differentiation across Fashion and Luxury Fashion
Analyze sales performance and identify opportunities for growth, corrective actions, and strategic improvement
Leverage your industry knowledge and connections to work with the Casio Marketing team and Casio Tokyo teams to develop compelling collaboration models
Expand Casio and G-Shock into new channels online and in store
Represent Casio at fashion events, trade shows, cultural activations, and key account meetings
Monitor industry trends, competitor activity, and emerging retail concepts to identify opportunities for growth and differentiation
Build and maintain relationships with industry leaders, buyers, influencers, and tastemakers
Oversee operational activities across Fashion accounts including item setup, forecasting, UPC accuracy, new launches, and timely execution
Ensure alignment and coordination across internal teams: Planning, Operations, Logistics, Marketing, and Finance
Implement processes to reduce errors, improve efficiency, and support scalable growth
Work closely with Department Store leadership on shared accounts, seasonal launches, and aligned assortments
Provide input to Luxury Fashion partners to support premium initiatives
Mentor junior team members and provide guidance on fashion trends, channel dynamics, and consumer behavior
Qualification
Required
Bachelor's degree in Business, Marketing, or related field or 5–7 years of experience in Fashion, Lifestyle, Streetwear, or Premium Consumer Goods, including national account ownership
Deep knowledge of Fashion/Lifestyle retail—Zumiez, Tillys, Urban Outfitters, FootLocker Inc. Kith, Dover Street Market, Extra Butter, and similar directional partners
Demonstrated success in growing premium or culturally relevant brands within key retail channels
Strong analytical, strategic, and presentation skills with the ability to influence senior leadership
Excellent communication skills and experience driving cross-functional alignment
Highly organized, self-driven, and able to lead in a fast-moving environment
Willingness to travel regularly for meetings, events, and market visits
Benefits
Health Coverage: High-quality medical, dental, vision, and prescription drug plans
Retirement Savings: 401(k) plan with employer matching contributions
Time Off: Generous paid time off to relax and recharge
Insurance Options: Life, legal, pet, and supplemental insurance plans
Mental Health Support: Access to virtual and in-person counseling for individuals and families
Education Support: Tuition reimbursement to invest in your growth
Fitness Benefits: On-site fitness center (dependent on office location)
Company
Casio America, Inc.
Casio America, Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Mckenzie
DIRECTOR OF OPERATIONS
Recent News
2026-01-23
Company data provided by crunchbase