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COCOLAB · 2 weeks ago

Senior Manager, Influencer, Affiliate & Partnerships

United States

Full-time

Remote

Mid, Senior Level

$0/yr - $120K/yr

5+ years exp

COCOLAB is a company founded by two sisters focused on innovative oral wellness products. They are seeking a Senior Manager to lead influencer campaigns, affiliate programs, and strategic partnerships to drive brand awareness and engagement, particularly through TikTok and other social platforms.

DentalHealth CareWellness

Responsibilities

Own end to end influencer strategy across brand and performance marketing on Instagram and TikTok, driving both brand equity and conversion. Source and manage creators, develop briefs, oversee content approvals, and manage product seeding

Own the publication affiliate program through platforms such as ShareASale and Impact, managing publisher relationships, commissions, placements, newsletters, and performance reporting

Lead influencer contracting and negotiation, including scopes of work, usage rights, timelines, compensation, manage the influencer and affiliate budgets

Track and analyze influencer and affiliate performance, partnering with our Growth team to optimize results and maintain accurate reporting and documentation

Own strategic brand partnerships and collaborations with external brands, managing partner selection, scopes, timelines, and execution beyond giveaways, ensuring alignment with brand and business goals

Support the gifting and seeding programs tied to launches and key brand moments, including strategy, creator lists, product allocation, timelines, and tracking

Work closely with Marketing, Ecommerce, Creative, and Brand teams to ensure seamless execution of all initiatives

Qualification

Influencer marketingAffiliate marketingTikTok strategyContract negotiationPerformance trackingAnalytical skillsCross-functional collaborationProject managementCreative sensibilityStrategic mindset

Required

5–8+ years of experience in influencer, affiliate, or partnership marketing, ideally in consumer brands or lifestyle-focused companies

Proven ability to build and scale influencer and affiliate programs from strategy through execution

Demonstrated success growing a brand on TikTok, including knowledge of content trends, platform best practices, and creator collaborations

Strong creative sensibility and ability to conceptualize compelling campaigns in partnership with creative teams

Analytical skills with experience measuring KPIs, engagement, and ROI across channels

Exceptional cross-functional collaboration and project management skills

Strategic mindset with the ability to elevate brand positioning through creator-led initiatives

Passion for innovation in influencer marketing, TikTok, and the creator economy

Benefits

Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care.

FSA: Eligible Health Expense & Dependent Care.

Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15–20 days off last year.

12 Paid Company Holidays: We close up shop for Federal Holidays each year.

Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment.

Guideline 401k: Start saving for retirement after 30 days in your role.

New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost.

Wellness Reimbursement: $50 a month for you to take care of you.

Product Discounts: Keep yourself stocked with our award-winning lineup.