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Athene · 4 months ago

Client Marketing Director - Digital

New York, New York

Full-time

Onsite

Mid, Senior Level

$150K/yr - $180K/yr

7+ years exp

Apollo Management Holdings is seeking a Client Marketing Director - Digital to enhance and evolve their digital marketing channels. The role involves collaborating across key areas to shape the digital roadmap, execute strategic initiatives, and provide data-driven insights.

FinanceFinancial ServicesInsuranceRetirement

Responsibilities

Enhancing and evolving digital marketing channels to deliver best-in-class execution and optimization across web, social media, and email that attracts, engages, and retains clients and prospects

Collaborating across key areas of the firm to help shape the digital roadmap, execute strategic initiatives, drive traffic and engagement, and provide data-driven insights

Competitive benchmarking and analysis

Regular reporting on key channel metrics with recommendations on how to address any performance issues

Partner across Marketing to deliver digital campaigns that support key business initiatives with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)

Help drive search engine and AI optimization initiatives to improve discoverability and reach

Ensure campaigns are effectively targeted, tracked, and measured

Identify opportunities to enhance efficiency through technology integrations and automation

Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting

Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements as we build out our MarTech stack

Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures

Oversight of multiple projects to ensure timely delivery of new features and resolution of defects

Review of digital asset creation including evaluation based on brand standards and channel effectiveness

Qualification

Digital marketing experienceWeb analytic toolsProject management toolsContent management systemsSocial media toolsWriting skillsOrganizational skillsCollaborative approach

Required

7+ years of experience in digital marketing, ideally in financial services, investment management, or professional services

Strong understanding of the alternative asset management space and investor audiences and experience with audience development and test and learn methodologies

Proficiency with digital platforms, including but not limited to: Web content management systems (author/publish, content management, tagging), Web analytic tools (Google Analytics), Social media publishing and analytic tools (Hearsay, Sprinklr, etc.), Project management tools (AirTable, JIRA)

Excellent project management and organizational skills

Strong writing, editing, and communication abilities

Ability to work independently while collaborating effectively across teams

Bachelor's degree in Marketing, Communications, Business, or related field