FundView ยท 3 weeks ago
Head of Marketing / GTM Lead
United States
Full-time
Remote
Senior Level
5+ years expFundView is a modern, cloud-based ERP platform dedicated to local governments, aiming to replace outdated systems with efficient software solutions. As the Head of Marketing / GTM Lead, you will define the company's marketing strategy, enhance sales cycles, and create essential marketing assets to effectively communicate FundView's value to non-technical buyers in the public sector.
AccountingGovernmentGovTechSoftware
Responsibilities
Own FundView's marketing strategy and execution and support overall GTM strategy in partnership with executive leadership and Sales
Define and refine ICPs, buyer personas, and positioning to address both buying champions and the broader set of stakeholders and users across local government
Own the FundView website end-to-end, including messaging, content, maintenance, and execution
Build core sales enablement assets that support longer, committee-driven buying cycles
Partner closely with Sales, Support, and Customer Success to improve how FundView is explained, positioned, and represented in the field
Establish marketing infrastructure and manage external resources as needed
Qualification
Required
MUST be located in US within CST or EST time zones
Experience matters more than credentials
5+ years of experience in B2B SaaS marketing, product marketing, or GTM roles, ideally in complex or enterprise software
Demonstrated success building marketing foundations from scratch or significantly improving underdeveloped marketing functions
Strong ability to translate complex products into clear, buyer-friendly narratives
Proven experience working closely with sales teams in long, consultative sales cycles
Hands-on, owner-operator mindset - comfortable writing copy, building decks, and doing the work, not just directing it
Strong judgment, prioritization skills, and comfort operating with limited structure
Preferred
Experience in GovTech, public-sector SaaS, or selling into highly regulated or committee-driven environments
Experience with ERP, financial systems, or other mission-critical software platforms
Familiarity with CRM systems (we use Dynamics for CRM), open door to new marketing tools, and basic marketing operations
Company
FundView
FundView is a modern, cloud-based ERP platform built specifically for local governments with populations under 50,000.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian G. Cook
CEO
Zach Slaughter
Chief Operating Officer
Company data provided by crunchbase