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Prestige Consumer Healthcare · 5 days ago

VP - Amazon Growth Strategy & Brand Development

NYC Metro Area

Full-time

Hybrid

Director/Executive

$265K/yr - $285K/yr

10+ years exp

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories. The VP, Amazon Growth Strategy & Brand Development will lead the company’s Amazon business by developing a holistic strategy that integrates brand-building, digital marketing, and eCommerce best practices, while collaborating with cross-functional teams to maximize performance.

Health CareMedicalPersonal HealthPharmaceutical

No H1B

Responsibilities

Develop and own the Amazon channel strategy, aligning with overall brand and marketing objectives

Lead the creation and execution of marketing campaigns, product launches, and promotional activities on Amazon

Oversee Amazon advertising (Sponsored Products, Sponsored Brands, DSP) and optimize both brand awareness and sales growth

Manage content strategy, including product detail pages, A+ content, and user-generated content to drive engagement and conversion

Drive demand creation through digital levers including social, search/display media, and site merchandising

Monitor and analyze Amazon performance metrics, consumer insights, and competitive trends; report findings and recommendations to senior leadership

Lead and Collaborate with cross-functional teams to ensure supply chain readiness, pricing strategy, and inventory management for Amazon

Champion brand protection initiatives, including Authorized Seller programs and Brand Registry

Drive innovation in digital marketing and eCommerce, piloting new tools and approaches to enhance the Amazon consumer experience

Build and lead a high-performing team focused on Amazon marketing, analytics, and content

Represent the Amazon business and the digital commerce strategy in executive meetings, providing strategic guidance and updates

Qualification

Amazon channel expertiseDigital marketing strategiesBrand developmentECommerce best practicesAnalytical mindsetLeadership skillsAgile learnerBudget managementConsumer healthcare experienceCross-functional collaborationCommunication skillsTeam management

Required

Bachelor's degree in marketing, Business, or related field; MBA preferred

10-15+ years of progressive experience in marketing, eCommerce, or digital strategy, with significant Amazon channel expertise

Proven track record of building brands and driving growth on Amazon

Deep understanding of Amazon's advertising, analytics, and content management tools

Strong leadership, communication, and cross-functional collaboration skills

Experience managing teams and budgets in a fast-paced, results-driven environment

Is an agile learner – is comfortable navigating ambiguity and complexity; has a solutions-focused mindset and is highly curious

Analytical mindset with ability to translate data into actionable insights

Brings contemporary business acumen – understands the external environment and continuously adapts framework for solving for changing business dynamics with the evolving market and new technologies