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Brandeis University · 2 weeks ago

Associate Director, Graduate Enrollment Marketing & Communications

Brandeis - Waltham Campus

Full-time

Hybrid

Lead/Staff, Director/Executive

$90K/yr - $100K/yr

5+ years exp

Brandeis University is seeking an Associate Director of Graduate Enrollment Marketing & Communications. The role is responsible for developing and executing a marketing strategy to support the recruitment and enrollment of graduate students, while overseeing digital presence and project management within the Graduate Enrollment Marketing team.

EducationHigher EducationUniversities

Responsibilities

Develop and implement a comprehensive marketing and communications strategy to attract and enroll students in graduate programs, collaborating with the Dean of Graduate Admissions and four schools

Serve as lead on content development across all channels, ensuring messaging is strategic, brand-aligned, and tailored to various prospective student segments

Oversee graduate enrollment marketing projects from inception through completion, ensuring deliverables are met on time, within scope, and aligned with strategic enrollment goals

Coordinate the prioritization of marketing requests, managing workloads and resources for the Graduate Enrollment Marketing team to deliver high-impact results

Manage, mentor, and develop the Email Marketing Specialist and any student workers

Collaborate with various internal and external stakeholders, including admissions counselors, faculty, and external agencies, to ensure marketing initiatives align with enrollment goals

Lead the strategy and execution of email marketing initiatives, including automated workflows and targeted campaigns

Manage the Email Marketing Specialist, providing guidance on campaign development, A/B testing, and performance analysis to maximize conversions

Ensure email communications are consistent with the university's brand guidelines and are deployed effectively through our CRM (Slate) and other platforms

Serve as the primary administrator for the graduate admissions webpages, managing content, user experience (UX) design, and technical features

Utilize analytics tools, such as Google Analytics and our CRM (Slate), to track performance, analyze user behavior, and optimize campaigns for maximum effectiveness

Qualification

Marketing strategyEmail marketingDigital marketingProject managementContent developmentCRM (Slate)Google AnalyticsUser experience (UX)Team managementCollaboration