NextEra Energy Resources · 1 day ago
Senior SEO Lead
Houston, TX
Full-time
Onsite
Senior Level
5+ years expNextEra Energy Resources, through its subsidiary Gexa Energy, offers reliable low-cost energy solutions and is seeking a Senior SEO Lead. This role will develop and scale the organic search strategy to enhance visibility and drive growth across various search platforms, managing both internal teams and external agencies in the process.
EnergyEnvironmental EngineeringRenewable EnergySolar
Responsibilities
Own, develop and manage our internal and external agency organic search strategy and tactics
Manage, measure and evaluate organic search agency performance
Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results
Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties
Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition
Identify and drive technical enhancements that improve page rank performance
Proactively identify and address on-page organic search opportunities including technical SEO
Own website maintenance and management
Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
Work with internal partners and SMEs to develop and publish content to social channels
Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions
Draft and produce social content as needed
Pull monthly and quarterly reporting and safety reports
Attend cross-functional meetings to identify social media content opportunities
Contribute to monthly editorial content calendars
Develop compelling social media visuals
Provide social media support at events
Performs other job-related duties as assigned
Qualification
Required
5+ years specific SEO experience, including technical
Experience conducting competitive research, technical audits, and content gap analyses
Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console
Working knowledge of HTML, CSS, and JavaScript
Deep experience identifying, managing to, and reporting on Insights from SEO KPIs
Must have demonstrated strong written and oral communication skills
Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce
Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement
Experience working with creative services to produce compelling and results-driven content
Strong attention to detail
Must be comfortable with ambiguity
Must be a self-starter
Must be comfortable leading strategy and then rolling up your sleeves to activate programs
Experience with developing and managing to a budget
Agency experience & agency management experience both preferred
High School Grad / GED
Bachelor's or Equivalent Experience
Experience: 6+ years
Preferred
Bachelor's Degree
Benefits
NextEra Energy offers a wide range of benefits to support our employees and their eligible family members.
Company
NextEra Energy Resources
Nextera Energy Resources specializes in offering wind, solar, energy, nuclear and retail services.
10001+ employees
H1B Sponsorship
NextEra Energy Resources has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (55)
2024 (27)
2023 (31)
2022 (25)
2021 (9)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
unknown2025-10-02Acquired
Leadership Team
J
Jim Shandalov
National Vice President, Power Origination
Steve Birndorf
Director, Renewable Energy Consulting
Recent News
Arkansas Business — Business News, Real Estate, Law, Construction
2026-01-12
2026-01-11
Corridor Business Journal
2025-12-17
Company data provided by crunchbase