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The TJX Companies, Inc. · 3 months ago

Sierra Brand Marketing Supervisor

Framingham, MA 01701

Full-time

Hybrid

Mid, Senior Level

$74K/yr - $95K/yr

5+ years exp

The TJX Companies, Inc. is a Fortune 100 company and the world’s leading off-price retailer. The Supervisor for Sierra Brand Marketing supports the implementation of a multi-channel brand marketing strategy aimed at driving growth and brand awareness for Sierra. This role involves overseeing marketing campaigns, collaborating with internal and external partners, and managing the marketing budget.

ApparelBeautyE-CommerceFashionFurnitureJewelryLocal BusinessRetail

Responsibilities

Supports production of all marketing campaigns for Sierra including Video, Audio and Media Partnerships

Ensures connectivity of campaigns across all marketing channels including Retail, Earned, and Owned (organic social, website, email)

Oversees paid social strategy and content development in partnership with creative agency and internal creative team

Oversees creative development and execution of elements of the media plan including display ads and paid search elements

Oversees media trafficking in partnership with creative agency and internal media and digital marketing teams

Supports Integrated Agency Team (IAT) team in partnership with Manager Of

Partners with TJX Consumer Insights team to understand marketing content performance; utilizes data to influence strategy and creative direction for media channels

Manages internal reporting including: monthly media plans, monthly paid social performance, and media partnership performance

Maintains, monitors, and reports the Marketing budget

Special projects as assigned

Qualification

Marketing experienceBrand strategyMedia partnershipsMicrosoft OfficeCollaborative decision-makingInnovative risk-takerCommunication skillsInterpersonal skills