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Lamark · 2 weeks ago

PAID SEARCH ASSOCIATE DIRECTOR

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

7+ years exp

Lamark Media is an integrated digital marketing firm that creates extraordinary marketing campaigns for clients. The Associate Director of Paid Search will own the strategic quality, performance outcomes, and team development, providing leadership and direction to ensure best-in-class execution and innovation in paid search.

AdvertisingMarketingWeb Design

Growth Opportunities

Responsibilities

Own the strategic direction, performance outcomes, and execution quality of all accounts within your pod

Set clear account-level and pod-level strategy, ensuring alignment to client business goals and agency standards

Serve as a senior escalation point for complex performance, platform, or client challenges

Translate performance data into clear, executive-level narratives that reinforce client trust and retention

Lead people management, performance reviews, coaching, and career pathing for a cross-functional team of Managers and Specialists

Build succession plans and actively develop future leaders through mentorship and promotion readiness

Foster a high-accountability, high-support culture focused on continuous improvement and strategic thinking

Drive operational leverage through process standardization, automation, and tooling (e.g., scripts, dashboards, QA frameworks)

Improve forecasting accuracy, budget fluidity, and performance visibility in partnership with analytics and leadership

Ensure alignment between Client Services and Paid Search teams to support scalable, profitable growth

Establish points of view on platform changes (e.g., PMax, AI bidding, Demand Gen, privacy shifts) and translate them into actionable team guidance

Lead structured testing frameworks and experimentation to move beyond 'best practices' toward differentiated performance

Pilot and help productize new tools, workflows, and service offerings that improve results and margin

Surface trends, insights, and risks across accounts to inform department-wide strategy and improvements

Contribute to department-level forecasting, resourcing, and capacity planning

Partner cross-functionally to support innovation, efficiency, and long-term growth

Qualification

Google AdsMicrosoft AdsAI-driven campaignsData-driven decision-makingPerformance analyticsForecastingBudget managementCross-functional leadershipPeople managementClient relationship managementStrategic thinking

Required

7+ years of progressive experience in paid search and performance media, including leadership responsibility over accounts, teams, or pods

Advanced platform expertise across Google Ads and Microsoft Ads, including complex account structures, Shopping/feed-driven programs, automation, and AI-driven campaign types (e.g., PMax, Demand Gen)

Strategic audience and intent modeling experience, including first-party data activation, signal layering, and audience strategy aligned to full-funnel objectives

Data-driven decision-making at scale, with the ability to interpret performance across large datasets and translate insights into clear strategic actions

Strong measurement and analytics fluency, including Google Analytics (GA4), conversion tracking, attribution models, and performance diagnostics (e.g., CPC, CPA, ROAS, incrementality)

Forecasting and budget management experience, including pacing, scenario planning, and performance projection tied to client goals and profitability

Operational and systems thinking, with experience implementing or contributing to automation, scripts, dashboards, QA processes, or standardized workflows

Cross-functional leadership experience, partnering with Client Services, analytics, creative, and product teams to deliver integrated, scalable solutions

Executive-level communication and presentation skills, with a proven ability to confidently present strategy, performance, and recommendations to senior client stakeholders

Client trust and relationship leadership, including ownership of escalations, performance narratives, and long-term roadmap discussions

Demonstrated experience developing people, including mentoring, coaching, performance management, and supporting career progression

Ability to evaluate and optimize campaign performance holistically, balancing efficiency, scale, experimentation, and long-term growth (e.g., ROAS, LTV, incrementality, retention)

Benefits

Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships

Diverse and forward-thinking environment

Great career growth opportunity—you’ll have direct access to agency leadership

Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered

401(k) with employer matching

Company events and industry conferences

Company

Lamark

Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms.

Founded in 2009

Boca Raton, Florida, USA

51-200 employees