Lucid Motors · 2 days ago
Market Leader (Multi-Site)
San Diego, CA
Full-time
Onsite
Senior Level, Lead/Staff
$119K/yr - $145K/yr
8+ years expLucid Motors is leading the future in luxury electric vehicles and is seeking a Market Leader to oversee performance and marketing efforts in local or regional markets. The role involves managing a retail environment, training and motivating teams, and driving brand awareness and sales performance.
AutomotiveAutonomous VehiclesElectric VehicleTransportation
Responsibilities
Lead the overall performance and outbound marketing efforts of the local or regional market
Manage and oversee the Lucid studio in a retail environment
Lead your team through training, coaching, motivating, goal setting and sales performance
Create marketing and event opportunities in your local market that will maximize Lucid’s brand exposure and create more Lucid owners
Achieve targets and be accountable for overall market operations, increasing brand awareness, driving optimal team performance, team development, and maintaining store operations
Demonstrate a business owner mindset with the ability to analyze sales reports and identify business trends, and market opportunities and develop a plan to capitalize on
Stay abreast of micro and macro market developments such as grass root marketing opportunities and wider economic conditions that will influence your local market or region
Develop sales and marketing strategies in order to meet or exceed targets such as identifying local marketing and event opportunities to drive sales
Drive for excellence in all areas of business focused on reaching expectations for respective location
Identify technical, operational, and organizational roadblocks and provide proposed solutions
Generate and analyze reports on sales, expenses and other KPIs
Ownership of aligned market and growing Lucid’s market share and oversees deployment of retail marketing program
Identify, plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local market or region
Develop, support, and evolve Lucid’s brand awareness and image at the retail level in order to drive quality traffic and awareness to our sales studios
Manage marketing and event budget and is responsible for vendor management, local spending and KPIs
Responsible for how the customer will experience and interpret the Lucid brand through marketing and branding efforts
Ensure every customer touchpoint creates customer advocacy
Manage escalations quickly and effectively
Be an inspirational and motivational leader, possess a strong operational skillset and is dedicated to providing exceptional customer experiences through the lens of efficiency
Define team and individual goals and implement employee development programs
Identify high potential talent through hiring process and effectively identify and develop succession plan for current and future talent needs of the business
Resolve all people and safety issues in a timely and effective manner, collaborating with Human Resources and appropriate teams effectively
Own the team and set individual goals, ensuring processes and routines are conducive to building pipeline and creating owners in order to reach studio goals
Assist with daily operations as needed
Qualification
Required
Bachelor's degree or equivalent experience
8+ years of team sales management experience with proven track record to meet or exceed goals
Automotive experience preferred
Experience making data driven decisions and holding the studio accountable to KPI's
Proven experience elevating a brand through marketing and event efforts with measurable, quantitative results
Experience leading sales management and driving results through others
Experience in a start-up or new product launch environment in an ambiguous retail environment
Ability to prioritize multiple projects and adhere to business-critical deadlines
Excellent written and verbal communication skills
Effective and proven approach to sales and sales operations
Impeccable attention to details
Acts with urgency and champions excellence in all company objectives
Ability to develop collaborative relationships acting as a well-respected, trusted partner with whom others want to work
Proficient in Microsoft Office products, CRM tools (i.e. Salesforce) and retail business systems
Ability to work evenings and weekends in a retail environment
Valid driver's license with no suspensions within the past year. Drivers under 21 must have maintained a Driver's License for a minimum of 3 years and successfully complete Lucid Training upon hire
Ability to obtain appropriate state DMV licensing, where applicable
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation
Benefits
Medical
Dental
Vision
Life insurance
Disability insurance
Vacation
401k
Equity program
Discretionary annual incentive program
Company
Lucid Motors
Lucid Motors is an automotive company that specializes in electric cars.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$14.23BKey Investors
UberAyar Third Investment CompanyThe Michigan Economic Development Corporation
2025-11-12Post Ipo Debt· $975M
2025-07-17Post Ipo Equity· $300M
2025-04-03Post Ipo Debt· $1.1B
Leadership Team
Marc Winterhoff
Chief Executive Officer (interim)
Peter Rawlinson
CEO and CTO
Recent News
Ars Technica - All content
2026-01-24
2026-01-24
Company data provided by crunchbase